In the ever-evolving landscape of technology, we’ve gathered insights from ten industry experts, including CEOs and Founders, to shed light on underrated software tools that deserve more recognition. From the potential of AI Video Generators to the channel-growing capabilities of 1of10, these professionals reveal their top picks for tools that can transform your business practices.
- Embrace AI Video Generators
- Utilize Ortto for Targeted Campaigns
- Discover Sitebulb for SEO Insights
- Explore Obsidian for Knowledge Management
- Streamline Processes with Notion
- Optimize Inventory with Stocky
- Schedule Posts Using Hootsuite
- Gain Insights with Hotjar
- Configure HR with GoCo
- Grow YouTube Channels with 1of10
Embrace AI Video Generators
We spend ages wrestling with scripts and explaining complex ideas. This is where we discovered AI video generators with avatars. These are like magic portals where you type in your message, and out pops a spiffy animated character delivering it with aplomb.
It’s not going to win an Oscar, but for explaining dry topics in a pinch, it’s a hilarious and surprisingly effective time-saver. Plus, who wouldn’t want their boss replaced by a perpetually enthusiastic cartoon for a meeting?
Myroslava Bovhyra, Generative AI Expert, Elai
Utilize Ortto for Targeted Campaigns
As a CMO in e-commerce, I highly recommend Ortto for email and SMS automation. It’s far more sophisticated and integrated than other tools I’ve used. With Ortto, I can create highly-targeted email and SMS campaigns based on specific tags, like cart abandonment, email provider, location, and even the type of product variation a customer subscribes to.
The real power of Ortto is its flexibility—whatever I envision, I can implement. Plus, their customer support is exceptional, answering complex queries in minutes. This tool has been a game-changer for us, and it’s surprisingly underutilized in our industry.
Rafael Sarim Özdemir, Founder and CEO, coachingausbildung.net
Discover Sitebulb for SEO Insights
Sitebulb isn’t just another SEO crawler. It’s a powerful tool that provides deep insights into a website’s SEO health. What distinguishes Sitebulb, for me, is its user-friendly interface and the way it visually presents its findings. This visual presentation makes complex data understandable, even for those who might not consider themselves SEO experts.
Furthermore, it offers detailed recommendations and explains why certain changes can improve SEO performance, which is invaluable for both learning and applying SEO best practices. I feel comfortable knowing my team is presented with excellent insights as they audit.
Despite its robust feature set, Sitebulb often flies under the radar compared to more widely known tools like Ahrefs or SEMrush. However, for SEO professionals looking to deepen their site audits with nuanced insights—and in a digestible and actionable way—Sitebulb should be a go-to tool.
Matt Janaway, CEO, Marketing Labs
Explore Obsidian for Knowledge Management
As a software blogger, one underrated software tool that I believe deserves more attention, especially among content creators, developers, and IT professionals, is Obsidian. Obsidian is a powerful knowledge management tool that uses a local-first approach, storing data as plain text Markdown files on your device. This offers a few distinct advantages:
1. Data Privacy and Control: Your notes and data aren’t stored on a cloud-controlled by a third party, which appeals to those concerned about privacy and data ownership.
2. Customizability and Extensibility: Obsidian can be highly customized and extended with plugins developed by the community, allowing users to tailor the tool precisely to their workflow—whether they’re managing complex projects, writing code, or crafting blog posts.
3. Linking Thoughts Visually: Its ability to link notes and thoughts in a graphical network fashion supports a more natural exploration and connection of ideas, which can be incredibly beneficial for brainstorming sessions and project planning.
Obsidian often flies under the radar compared to more mainstream tools like Notion or Evernote, but its robust functionality, combined with its developer-friendly setup (thanks to Markdown), makes it a standout tool for those who need a versatile and secure knowledge management system. It encourages a modular approach to information, which can significantly enhance productivity and organization in any tech-oriented field.
Hardik Parikh, Principal Consultant, Software Hub Blogger
Streamline Processes with Notion
In the SaaS field, our team has been utilizing Notion as a project-management tool—for organizing, documenting, and monitoring our OKRs (Objectives and Key Results).
While it may not be as widely recognized as project-management tools such as Trello, Asana, or Jira, Notion stands out for its flexibility and customization options.
This underrated tool in our industry enables us to streamline our processes, centralize all our files, and foster collaboration among departments.
Despite its capabilities, I feel that Notion has yet to gain the adoption it deserves, particularly among startups and small- to medium-sized businesses seeking a cost-effective and adaptable solution.
David Rubie-Todd, Co-Founder and Marketing Director, Glide
Optimize Inventory with Stocky
In my extensive experience as an e-commerce growth specialist at First Pier, I’ve encountered numerous software tools that drive efficiency and sales. However, one underrated tool that I believe should gain more traction in the e-commerce industry is Stocky. This inventory management tool, part of Shopify’s suite, offers deep insights into stock levels, sales trends, and supplier interactions, which are pivotal for any online store’s success.
From practical usage, Stocky has shown to significantly improve our clients’ inventory turnover rates by providing actionable data that inform purchase and sales decisions. For instance, we implemented Stocky for a client whose inventory discrepancies were affecting their bottom line. Within months of utilization, we observed a 20% increase in inventory efficiency, reducing overstock and understock situations dramatically.
What makes Stocky particularly valuable is its integration capability with Shopify, streamlining the management processes by aligning inventory data directly with the sales channels. This integration simplifies workflows, reducing the labor hours required to handle inventory, thus cutting down operational costs. For any e-commerce business aiming to optimize inventory management and enhance profitability, Stocky stands out as an efficient, scalable solution.
Steve Pogson, Founder, First Pier
Schedule Posts Using Hootsuite
Consistent posting on social media is crucial when it comes to blogging. However, manual posting is not only labor-intensive but also time-consuming. Since I am a blogger and have various blogs on different niches, I think we should use social media management tools more commonly.
Hootsuite not only adds posts to the system but also schedules them to be published on a given date. It also creates a queue of posts for a week or two, depending on how much we want to post in a week. A social media management tool can make our work much easier by automatically gathering data from our social media to evaluate our marketing campaigns.
Ricky Spears, CEO, CMO, and Entrepreneur, Ricky Spears
Gain Insights with Hotjar
I believe one tool that can be invaluable for SaaS companies is Hotjar. It’s not just about heat maps and session recordings; it’s about understanding user behavior. Hotjar provides insights that quantitative data alone can’t offer.
It allows us to see how users interact with our platform, where they click, how far they scroll, and what they ignore. This helps us make informed decisions about our UI/UX design and improve our conversion rates.
Laia Quintana, Head of Marketing and Sales, TeamUp
Configure HR with GoCo
In the HR and careers industry, I think GoCo deserves more attention. GoCo is a versatile and modular employee management software that offers a broad array of features to assist HR professionals.
Their suite includes modules for new-hire onboarding, benefits management, time and attendance tracking, document management, and performance management tools. They serve a wide range of industries effectively, including healthcare, information technology, professional services, education, and nonprofits.
From my experience, while many HR systems offer modularity, GoCo goes a step further with the flexibility in how their software can be configured. Their team offers a white-glove implementation service that helps you tailor their software to meet your specific needs, a service not all SaaS providers offer.
For instance, if you’re satisfied with your existing payroll or recruiting system, they’ll help integrate it with GoCo. This flexibility is also evident in their pricing structure, which is genuinely modular, allowing you to select only the modules you need instead of being forced into a one-size-fits-all solution.
Oliver Cordingley, Founder, CEO, and Career Expert, OurGen
Grow YouTube Channels with 1of10
As an online content creator and YouTuber, my top underrated software tool pick is 1of10.com!
This tool is a highly underrated software program that deserves more attention from anyone who has a YouTube channel – both independent content creators like myself and big brands.
1of10 is specifically designed to help YouTubers identify outlier videos that have performed significantly better than other videos on competitor channels. The idea is that if a video content idea and title got significantly more views and new subscribers for other channels, it is likely to do the same for yours!
I love that this tool helps YouTubers make data-driven decisions about what content will help them grow their channels the fastest. No one wants to spend time and energy (and possibly money!) making video content that doesn’t get seen by their target audience. 1of10 has helped me grow my channel in huge ways, and I recommend it to anyone who is trying to grow their YouTube channel.
