Getting constant traffic isn’t very easy when you are running a blog or website. You have to know the rules and fundamentals to increase traffic to your website. With so much written about improving traffic, it’s hard to separate what will and won’t work for you.
We are not going to tell you every single method of increasing traffic. Instead, we will tell you the proven tactics that work.
How to Get Traffic Constantly?
Content Marketing
Content marketing is an SEO hack people do to drive traffic to their website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s a quick touch-up on old webpage content.
A simple way to do content marketing for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning it into a sentence in your description.
Optimize Your Website
In the beginning, focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords. You have to find keywords that have a search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords.
The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
Write Guest Articles
Guest blogging is a tactic where you write for other blogs. In return, the editor/site owner will usually allow you to link back to your site. The benefits include — more referral traffic, more backlinks (which correlate with rankings), increased brand awareness.
The biggest challenge with guest blogging is finding blogs that are willing to accept your guest posts. To circumvent this issue, most SEOs use Google search operators to find sites with “write for us” or “become a contributor” pages.
Appear on Podcasts
According to data, 51% of Americans have listened to a podcast, and 32% have listened to a podcast at least every month. Podcasts have a huge audience, and starting one to support your online brand can also drive traffic to your site. But creating a podcast is tedious work. You’ll need equipment, editing skills, guests, etc. And if you have limited resources, it doesn’t seem like a good idea to dive right into setting one up. Think about it another way. Plenty of podcasts means they need guests. Pitch to be that guest.
Start a YouTube Channel
YouTube also grows bigger every year. In 2020, people watched over one billion video hours daily on the platform. By starting a YouTube channel, you can tap into that massive viewing habit and direct some of the views to your website. You can simply promote your content, many courses, and other facilities which your website provides.
Competitor Analysis
When it comes to starting a new website or blog then you have to check your competition. Whenever you start a new online store, you have to know the main traffic sources of your competitors. This will help you understand which marketing channels you should prioritize. You can use the free Alexa tool. All you need to do is type in your competitor’s website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website.
If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
Share Posts on LinkedIn
LinkedIn is growing fast now. In fact, a study found that the number of people sharing stuff on LinkedIn has increased significantly since a few years ago. But if you want to increase traffic on your website then you have to post content (mostly video content) on LinkedIn.
Host Giveaway Contests
If you make contests and giveaways a regular part of your eCommerce strategy, you’ll give users a reason to visit your site and to keep coming back. People love free stuff, no surprises there. Not to mention the word-of-mouth marketing you’ll ignite, especially if you incorporate a social-sharing component to the campaign.
When users enter your contests and giveaways, you’ll also have a chance to market to them in the future. Just about one-third of contest entrants are willing to receive information from brands.
Host Exclusive Content
You can always share exclusive content on your websites. For example, start a blog, create a free course, develop Slideshare presentations, host webinars, and publish other relevant content on your site. Maintain a regular publishing schedule and allow users to subscribe so they have a reason to keep coming back.
Write on Medium
Medium is an online publishing platform where people and brands can post blog posts with basic HTML and CSS editing and styling. The platform has also created a community of publishers who can follow, engage with, and promote others’ posts. You can tap into this existing community and introduce your brand. After you’ve invested resources in creating a great content experience on Medium, you’ll gain traction and readers. By including links back to your site, you can lure readers to your online store.
These tactics are mostly free or require a minimum amount of money. But if you have money to spend then you can always use Google, Facebook, Quora, Twitter, and other platforms.