When effectively used, WhatsApp marketing helps you boost the ROI of your company. In fact, it’s one of the best platforms out there that you can use to expand your customer base and boost your revenues and sales.
This post will walk you through some of the best WhatsApp marketing strategies you can use to boost your sales and improve the overall customer experience.
1. Define your KPIs and Goals
To start your marketing strategy on WhatsApp, you need to determine your marketing objectives. These steps let you focus on meaningful activities allowing you to draw the line on things that are deemed unnecessary.
So, as much as you can, you can start revising your marketing funnel so that you can look for any weak spots. Know what business goals you want to achieve with your marketing strategy.
2. Create Referral Programs on WhatsApp
You can use WhatsApp marketing to run referral programs. Here, you can encourage customers to refer friends and family to a business. In exchange, they get rewards.
Your business can send them referral codes and links via the platform. The nature of WhatsApp is to make people more likely to refer to others, which boosts the program’s success rate.
3. Make and Distribute WhatsApp Links
When you share a WhatsApp link on different online channels, it’s great way to attract consumers to the platform.
In a nutshell, a WhatsApp link is a link that sends users to your WhatsApp business whenever they click on it. One of its primary advantages is the ability to share this link anywhere. So, ensure you share this link on all social media bios, emails, posts, etc.
4. Create a Brand Persona
People do not want to communicate with others from a faceless brand or business. Thus, it would help if you created a brand persona to succeed in WhatsApp marketing. This is usually a kit of your brand’s attitudes, traits, and values.
Having a persona will underlie the tone of your voice and communications with prospects on the platform. Ensure you create a feeling that your customers are dealing with a real person. Use a person’s name in your signature, as it works better than using a company name.
5. Use a WhatsApp Button to Redirect Website Traffic to WhatsApp
Integrating a WhatsApp button into your site is one of the best approaches to increasing your conversion rates.
You can add this button on your site to direct users to your WhatsApp account, where you generally interact with them, respond to their questions about your goods and services, and turn them into paying customers. Know more about WhatsApp marketing software.
6. Building Trust-based Customer Relationships
One of the most important aspects that people look at in dealing with brands and businesses is trust. Your communication with your customers should induce their trust and it doesn’t make them doubt the quality of the products and services you provide.
WhatsApp for business lets you cultivate a trust-based relationship with your customers through its various features. One of these features is the Verified Business Profiles available to customers of the WhatsApp Business API. This creates better customer trust, so your brand will be seen as more genuine and trustworthy.
7. Add Personalization to the Mix
If you want to leverage customer data and behavior, you need to develop tailored messages that resonate well with your audience and boost your engagement.
This helps you create stronger relationships with your customers, which eventually helps you generate higher conversion rates. You can achieve personalized messaging using dynamic templates, customer segmentation, and message tags.
8. Host Loyalty Programs
Hosting loyalty programs lets you keep your customers engaged and loyal to your brand. By giving them exclusive deals, rewards, and personalized experiences, you can build better and stronger relationships with your customers while creating a sense of community at the same time.
This allows you to boost customer retention, repeat customer purchases, and positive word-of-mouth marketing.
9. Redirect Website Traffic on the Platform
When you provide quick and convenient access to customer service, you can increase customer satisfaction and convert your site visitors into paying customers.
You can add the WhatsApp button or widget on your site. It would help if you also made it easy for your site visitors to contact you on the platform for inquiries and support.
10. Identify Your Target Audience
Knowing your target audience will underlie all of your marketing efforts and define the success of your campaign. You can use different approaches in picking your target audience. The basic one is customer profile creation; another way is using the jobs to be one (JTBD) framework.
If you opt for this one, you need to put yourself in the shoes of your ideal customer, and you should ask yourself the following questions:
- Why do people use your product?
- What value can they get out of it?
- ‘What outcome do they want to achieve?
Final Thoughts
There you have it. As WhatsApp began to grow and expand its features, the potential for marketing on this platform was massive. We recommend that you take advantage of this opportunity to connect with your customers on a deeper level and stay ahead of the pack.
With the right strategies and best practices in place, you can use it as a powerful tool to drive your revenue and build long-lasting relationships with your customers in the long run. Good luck!