When embarking on your digital marketing career, you’ll soon realize just how fast-paced the industry can be. Our lives are more entangled with the digital world than ever before and, whilst technology is not the sole future of marketing, it requires a combination of both talent and technology.
With so many people operating online, from shopping to gaming, it’s no surprise that the digital world is at the forefront of our lives. From remaining relevant to your customers to building a profitable business, more and more businesses are spending a lot of time and money when it comes to digital marketing.
It’s a great time to get involved with digital marketing. With digital marketing and advertising spending predicted to reach around £1.5 billion this year, no matter if you’ve set your sights on paid advertising or SEO, there are so many avenues to go down with digital marketing. Whether you’re starting from fresh or are looking to advance your skills, let’s take a look at 3 ways you can advance your digital marketing career in 2022.
Attend Networking Events
There are so many different resources available for getting up-to-date information on digital marketing trends, from podcasts and blogs to seminars and virtual coffee meetings. But, nothing quite beats the experience and connections you can gain from attending physical networking events.
At these networking events, you get the opportunity to listen and speak to industry-leading experts, gain invaluable advice and get insight into the future trends and focal points of the digital marketing industry. These events often include presentations, workshops, and seminars all geared towards your education of industry topics.
Look For An Internship
If you’re just starting out in digital marketing, it can be daunting trying to figure out where to start. An internship is one of the best starting points to advancing your digital marketing career and most people who work in digital marketing start off in an unpaid, but experience-rich position. Internships can be challenging, when you are surrounded and supported by a good team, you’ll be able to learn from their successes and mistakes.
An internship can help to expand your digital marketing portfolio and experience, as well as help you to determine what area you want to work in and what you will appreciate in a work environment. Internships can give you real-life experience and help you understand the challenges that come with working in digital marketing.
Don’t Stop Learning
Education is one of the most valuable assets you can hold and, if you’re looking to progress your digital marketing career, whether you’re looking for a promotion or just want to expand your skillset, then you need to ensure that you’re continuously learning. By expanding your skill set through training and courses, you can become a stand-out digital marketer with a varied portfolio of in-demand skills.
In an industry that is continuously evolving and changing, so too should your knowledge. Statistically, you’re more likely to advance in your career and follow through with courses and learning in an area that you are passionate about. It might be that you’re looking to learn more about PPC to expand your in-house digital marketing portfolio, or perhaps you’re interested in going on an intense SEO course to improve your business’s organic visibility. There are plenty of different digital marketing courses available for you to learn more about digital marketing – don’t be afraid to invest in both yourself and your career!