People love a good brewski after a long day, during a celebration, or with a nice meal. A well-blended beer is one of the simple pleasures in life everyone should experience. And if you have a beer you want the world to know about, you need to get the word out. Here are four effective ways to market your new brewery.
Make Partnerships
Making partnerships in this business can give you a leg up. Remember—it’s not always about the beer itself. Aside from selling an amazing product, the other side of the business is about whom you know and not just what you know.
Make friends so that they can also help promote and sell your products while you do the same for them. Start managing and creating these partnerships early. Look at the local restaurants and stores willing to bring some new products to their establishment. Make sure you wow them with the unique characteristics of your beer. For instance, you can get steel city tap handles and customize it to reflect the personality of your brewery.
Use Social Media
Social media is here to stay, so using it to your advantage will only improve your business. Have more than one profile and account but gear your focus toward picture-based platforms like Facebook or Instagram.
A picture tells a thousand words, and having your well-blended brew in a frosted glass can make people’s mouths water. You want customers and potential clients to crave your product. Furthermore, you can use your social media to show everyone how you craft your beer and all the hard work and dedication that goes into the process.
Remember the Holidays
The holidays are the best times for beer. As a result, there are some big beer holidays you need to place close attention to. Those are the times when you want to advertise your product the most.
Use these special days to your advantage for ultimate promotion. You can start to craft advertisement ideas are specific themes and play up the best parts of each holiday so that people feel more compelled to try your beer. Remember that the holidays bring a sense of camaraderie with large groups of people celebrating.
Plan a Party
Who doesn’t love a great party? If you host a party, you’re already ready to supply one of the best key ingredients: the drinks. Throw a party or an event to promote and celebrate your brewery.
Tell all your partners and have them bring along people they feel could help grow and elevate your business. Make it a themed night to optimize the fun. These events don’t all need to be big affairs either. Some of the parties can be small gatherings—every little bit counts. Throw these when you have something to celebrate or a new brew to promote.
Promoting and marketing your brewery effectively will help further ensure your business’s success.