Let’s break down the major aspects of marketing B2C and B2B when a B2C Marketer is looking for prospects, they are right there in front of you all you need to do is reach out, not going to sugar-coat it but B2B Marketers do face a harder time when it comes to Marketing. It gets harder when it comes to marketing to chief decision-makers. Interacting with a CEO so far is the hardest task to take up, but that is where businesses find the most profit. Here you can find out how you conquer constraints and reach CEOs efficiently.
Allow Email to Take Control of your Professional Approach
67% of C-Level executives prefer receiving email for business information and communications, and of course, email is the best method for formal interactions and brings out professionalism in an approach. That is why businesses must take up email to be their first choice of marketing to CEOs. When CEOs are your ideal customer, then the best way to reach out to them is by email.
Email Marketing is a marketing strategy that can be adopted and executed efficiently, and the foundation to start that would be a CEO Email List that can be built or bought. Building an Email List can be a challenging task but buying it takes you to the smarter side, let’s see how.
Effects of an In-house Email List:
- 70% of new and small businesses spend over an hour each month managing mail and 40% over six hours or more.
- The data out there has turned to be large and with a vast number of data sources, from email to direct mail it is difficult for marketing teams to compile from it.
- Employees spend 33% of their day doing activities that revolve around email.
Advantages of Utilizing an Outsourced Email List:
- There will be improved back-office productivity.
- Eliminate most of the overheads in building an email list.
- Database providers can manage the scanning, processing, and archiving of emails.
Create a Multitude of Sources in Reaching One prospect
Multi-channel Analytics is the word. Multi-channel analytics is critical across enormous digital platforms, enabling engaging with customers and how and when they are expecting you. It is hard for businesses to connect with CEOs instantly through a single channel of marketing; CEOs are the busiest of all executives, making it harder to reach them.
The purpose of multi-channel marketing is to define and strategize sales achievements. You might think it is mundane to spend a longer timeframe on adopting this method, but the goal will always be achieved through this. There are various platforms on which you can market, and here are some of the best that you should prioritize to lure in CEOs in being your potential buyers.
- Websites
- Physical Stores
- Catalogs
- Email Marketing
- Television
- SEO
- Blogging
- Direct Mail
- Content Market
The idea is not to invest in all of them, but to invest in the ones that are the most suitable for the product or service you are selling and can reap a beneficial ROI.
Let Content Control your Motives
The perks of Content Marketing are very extensive, from increasing the visibility of your brand to developing a lasting relationship with your audience, especially when your audience is the CEO of other businesses. CEOs will tend to look into what you have when you tell them in the best way, what you have to offer.
Content is King, this term is common, but the fact it holds, helps you stand apart from your competitors. Irrespective of what you have to offer content can always be the heart of your successful marketing. First, let’s take a look at why content is going to help your interaction with chief Executive Officers.
- Website conversion shows 6x times high for content marketing adopters.
- 78% prefer to know a business through articles rather than ads.
- Content Marketing shows a lower cost at around 62% than traditional marketing.
These aren’t the only perks of adopting content marketing, content marketing gives businesses the liberty to select from a variety of methods, that can make a statement to prospects, such as:
- Blogs
- Videos
- Infographics
- Case Studies
- EBooks
- User-generated content
- Checklists
- Testimonials
- Reviews
- Whitepapers
- Paid ad content
Expand your Domicile on Social Media
Social Media Marketing can be your mighty opportunity in getting the attention of CEOs. But first, let’s understand why CEOs would be on social media. Social media is an essential tool for CEOs and their businesses, whether in building brand loyalty and trust, solidifying the presence of their brand, establishing the thought of leadership, and attracting talent.
With a large base of CEOs active on social media, this is the most vital base for businesses in promoting their product or service. Social Media never stops evolving, and every day a social media platform is being created, forming a flow of never-ending opportunities.
These are some of the best platforms that you can start now!
- Snapchat
Final Thoughts:
It is the hardest challenge faced when it comes to persuading CEOs to buy your product or service, and that is why you need to create a plan that involves high-end digital marketing and a relevant and mind-blowing brand story to tell. It does not end with marketing but ends with creating value and brand loyalty.
Author BIO:
Steven Rogers, I have been working as a marketing strategist for more than 5 years. I love traveling and I’m passionate about creating strategies to achieve business goals. At present, I’m working for DataListsGroup one of the leading providers of b2b database services.