Link building is an integral part of SEO (Search Engine Optimization). It is the process of acquiring links from other websites to your website. This linking helps search engines to find and rank your website higher in the search engine result pages (SERPs). It helps increase your website’s visibility and ultimately drives more organic traffic.
One thing to note is that link-building involves creating relationships with other websites, blogs, and influencers. It also involves creating content that other websites would want to link to. Link building is a powerful tool for increasing the visibility of a website and driving more organic traffic.
However, more people are making an unethical approach to link-building which is not the best strategy in the long run for your website. That’s why you need to do white hat link-building to denote yourself as an authoritative website.
What Is White Hat Link Building?
Before we cover the strategies, let’s first talk about what white hat link building is.
White hat link building is an ethical approach that focuses on creating high-quality content and relationships with other websites to earn links. It involves your link builders acquiring backlinks from relevant, authoritative websites to build a website’s reputation and improve its ranking on search engines.
These strategies provide long-term value for the website owner and the search engine. By following best practices, such as creating quality content, engaging with other sites, and using relevant anchor text when linking out, white hat link building can help you achieve better rankings in search engine results pages (SERPs).
4 White Hat Link Building Strategies that Drive Authority
Now that you know what white hat link-building is, let’s cover some strategies at the core of any sound link-building system.
Content Contributions (Guest Posts and Columns)
White hat link building creates natural links to your website through content contributions. This type of link-building involves using content such as guest posts, contributive columns, and other types of content to build relationships with other websites in your niche.
Content contributions in white hat link building can create high-quality links that will help improve the search engine rankings of a website. Furthermore, it is also an effective way to increase brand awareness and visibility online.
For example, if you’re working in the technology industry, you can look for “technology write for us” on Google to find websites that accept contributors to their websites. Just make sure that they are reputable websites so that posting on their website will benefit you.
Content Promotion
Content promotion involves promoting content on various platforms such as social media, blogs, and other websites to build links to your website. It helps increase organic traffic, improve search engine rankings, and boost brand visibility.
It is a great way to get high-quality backlinks from authoritative websites that won’t take as long as when you go guest posting. It also helps you reach out to potential customers and increase the number of people aware of your brand. With content promotion, you can establish yourself as an expert in your field and gain the trust of potential customers.
Creating a Linkable Asset
Another crucial strategy is creating linkable assets as part of your white hat link-building strategy.
Linkable assets are pieces of content specifically there to attract links from other websites and help you build authority for your website. They can be anything from infographics, videos, blog posts, and podcasts. Creating high-quality content that people want to share can drive more authority to your website and increase its visibility on search engines.
Anything that draws attention from other websites and helps drive authority back to your site is a linkable asset. Creating more of these gives you more chances of success. Just make sure you’re not spamming your audience too much.
Building a Network
Building a network is one of the most effective white hat link-building strategies to drive authority to your website. It involves developing relationships with other websites and creating links between them. Overall, it helps increase visibility, improve search engine rankings, and drive more organic traffic to your website.
With a strong network, you can ensure that the links you create are high-quality ones that will help boost your website’s authority. Moreover, it will also help you build relationships with other websites and ensure they link back to your content.
Conclusion
These basic white hat link-building strategies will make your website more authoritative in your industry, so your audience trusts you more. By adopting these strategies, you will develop better relationships in your industry without using underhanded techniques to achieve that success.