Running a startup can be difficult. You have to take multiple factors into account such as office rent, maintenance cost, etc. On top of that, you have the marketing expense. Even if you have innovative product ideas, you won’t be able to get the word out without good marketing techniques.
The good news is that you can make it through the crucial first several months of your business. We are living in a digital age where chances to succeed have multiplied. Print and TV are no longer the only forms of advertising. That said, here are five growth hacking tools you must try in 2021:
High-Speed Internet
There’s no denying that the internet has disrupted traditional communication. It has brought about a revolution in different sectors around the world. Small businesses and large enterprises alike are benefitting from the internet. The importance of a reliable and high-speed internet connection cannot be understated in this digital age.
Having high-speed internet is crucial to succeeding as a business in this digital age. The best part is, you can get great speeds with broadband offers like Cox internet deals. These internet companies offer special packages for businesses. Getting the right internet service provider can improve your success rate and help you attract more customers.
Website
Your customers want to know you. They want to know your brand name and values. Customers are intrigued by what goes behind the scenes. Modern-day customers are different from pre-smartphone-era customers. They use the internet to find out about brands and companies. That means you’ll have to create an online presence for your brand.
Now on to the importance of creating a website for your brand. Website is crucial to the success and growth of your brand. It will tell your customers about who you are, what you specialize in, and how do you plan to serve the market. A good website is a complete marketing tool in itself. It is advisable to create a mobile-friendly website for your business.
SEO
SEO is a buzzword for marketers. It is the process of improving the quality and quantity of traffic across the internet. SEO is the best way to get your name across the internet. That means your potential customers won’t be blasted with ads and will visit your website directly through Google. Such type of traffic is called organic traffic and it is extremely important for growth.
The internet is filled with SEO guidelines and policies, and SEO packages. The best ones involve creating a well-written, visually appealing, and authentic piece. Google does not like plagiarized content and will immediately flag you if you resort to plagiarism. The best way is to utilize a combination of good SEO practices and you will be amazed by the results you see.
Google My Business
No matter whether you’re a pizza outlet or a hairdresser, you will need to register your brand on the world’s biggest search engine that is Google. One of the best ways to let people know of your business is by signing up with Google My Business. GMB is arguably the best search tool for businesses out there. If you want to dominate the market, GMB is the tool to use.
Perhaps the best thing about GMB is that it is a free marketing tool. Also, it is easy to use. That means you won’t be having any trouble understanding and using it to promote your business on the internet. Google My Business is a great tool when it comes to managing the online presence of your business. It lets you provide your information, edit, as well as verify it.
Social Media Marketing
Most established businesses in today’s digital age owe their success to social media. Social networking websites like Facebook and Instagram offer dynamic marketing tools. Just think about it. There are approximately 7.7 billion people in the world. More than half of those use social media to communicate with each other and know about brands. That’s 4.48 billion people (https://backlinko.com/social-media-users), by the way.
The best way to promote your business is by leveraging social media marketing. Both Facebook and Instagram offer multiple marketing tools. Moreover, these tools offer access to data analytics. You can get great insights into your current customers and prospects as well as the competition. Make sure to integrate your social media accounts with your brand website.
Conclusion
These were the five growth hacking tools for entrepreneurs. The best thing about these tools is that most of them are free and easy to use. So, leverage the internet and make the most of the opportunities that come your way.