A great way to make your marketing stand out is to keep it modern and fresh – and one way to do that is to integrate new technology. The 2010s saw the rise of social media, apps, and video marketing. Now that these technologies have become commonplace, what are the next big technologies that you should be using to wow customers? Below are a few examples.
Virtual reality
Virtual reality can allow users to immerse themselves in a 3D world. This could be a 3D simulation of a fantasy world or a 3D simulation of a real place. An example of the latter is virtual tours – using virtual reality it’s now possible to create virtual tours of hotel resorts, event spaces, factories, and even homes for clients to look at. Programs such as this hospitality remote virtual management platform have made it easier to create these virtual tours, as well as track the way in which customers interact with them.
Right now, this is the most popular way to use VR in marketing, but it’s definitely not the only way – some companies have already created VR games and tutorials to help promote their brand/product.
Augmented reality
Augmented reality involves adding interactive virtual elements to live video. This technology took off in 2016 with the rise of Pokemon Go. Companies have since started to adopt this tech as an innovative new way of marketing – a prime example being Ikea’s AR app that allows you to visualize what Ikea furniture may look like in your room.
There’s predicted to be a big boost in AR marketing this decade which could include the ability to virtually try on clothes while shopping online or the ability to virtually visualize home improvements before investing in them.
Drone photography
It used to be the case that if you wanted to take an impressive aerial shot of a property or a resort, you would have to hire a helicopter. Nowadays, drones have made it much easier to take aerial photos and videos. They can be a great feature to use in promotional photos or video adverts for giving your brand a million-dollar feel.
While you can buy or hire a drone yourself, the best solution for many companies is to simply hire a photographer or videographer who has access to a drone. Consider this when shopping for commercial photography and videography companies online.
AI
Artificial intelligence is dramatically changing digital marketing. Websites can become more interactive and customized to the user. Instead of automatically triggering a pop-up to appear as soon as someone arrives on your website, you can trigger pop-ups to appear when looking at certain pages after a certain amount of time. AI can help to learn behaviors and find the best times to trigger pop-ups to make them effective. There’s also the option of using AI chatbots to interact with users – answering relevant questions based on prompts.
This technology is still in its infancy and can be quite expensive to implement, however, it’s getting more elaborate and feasible. In the future, AI could turn websites into wholly personalized experiences with chatbots that interact just like real customer service staff.
QR codes
QR codes are hardly new tech – they’ve been around since 1994. However, it’s only recently during the pandemic that the general public has become aware of them and how to use tools like the QR Code Creator to generate their own.
QR codes can be a great way to add extra information to print advertising from business cards to flyers. You can use them to send people to a specific webpage to buy your product or even an informational video. There are QR generators that you can use online.