Online consumers visit websites to find information, purchase products or services and ultimately determine if they want to do business with you. But according to an Episerver study, only one out of ten consumers visiting a website make an actual purchase during their initial visit.
Therefore, it is critical to understand your customers and their journey when visiting your website, ensuring it is adequately equipped and optimized for success. This is possible by making small changes that significantly impact your website and business. What are some of these modifications? Here are five small website changes that greatly impact your business.
1 Improve Page Load Speed
When visitors browse your website, they expect pages to load quickly. If a page takes too long to respond, it can cause visitors to abandon the website altogether – leading to fewer sales, poor website performance, and decreased ranking in search engine results.
As the average person spends only 15 seconds on a website, ensuring your site loads quickly is essential. So, making an effort to reduce page load time can improve website performance and increase customer satisfaction. You can do this by doing the following:
Optimizing Images
Reducing your images’ size can significantly improve page load speed. Compressing images and leveraging the correct file size for each page can make a big difference. You can do this using tools like TinyPNG, Compressor.io, and Optimus.
Reduce HTTP Requests
HTTP requests increase page loading time, so reducing those requests will help improve performance. One way to do this is by combining multiple CSS and JavaScript files into one file.
Leverage Browser Caching
When visitors return to your site, their browser will cache specific resources so they don’t have to be downloaded again, thus increasing the speed of the loading process. You can set expiration dates on resources that frequently change, such as images or scripts, and ensure they are cached properly.
2 Optimize Your Call-to-Actions
Call-to-actions (CTAs) are one of the most important aspects of any website. They guide visitors through your website, letting them know what to do next. CTAs should be clear, concise, visible, and prominent so visitors can easily find them.
You can optimize your CTAs by using compelling copy and attractive visuals, such as buttons with arrows that point to the next step. Additionally, adding CTAs in multiple locations on your web pages can also help increase conversions.
3 Enhance Your Website’s Navigation
Users often visit your website with a specific goal, such as finding more information about products or services. Navigation helps them quickly find what they are looking for. If your website’s navigation is not intuitive and easy to use, visitors may leave without taking the desired action or making a purchase.
Improving website navigation is a simple yet effective way to improve user experience. Ensure your menus are organized, categories and sub-categories are clearly labeled, and a search bar allows visitors to find what they need quickly. This way, visitors can access the information they need to make an informed decision.
4 Optimize Your Website for Mobile
With 7 billion mobile users worldwide, optimizing your website for mobile is essential. If visitors have to pinch and zoom their way through your site, it can lead to frustration, higher bounce rates, and fewer conversions.
Therefore, you should ensure your website is mobile-friendly by providing a responsive design that adjusts to any screen size, and testing your website on different devices to ensure the best experience. You can use Google’s Mobile-Friendly Test or other tools, such as Responsive Design Checker.
You can also follow templates and mobile design best practices that help you create a website optimized for mobile. These include adjusting image sizes, using concise but descriptive text, and ensuring your pages load quickly.
5 Leverage Social Proof
Social proof is one of the most powerful tools for influencing customer behavior. It helps build trust, reinforces credibility, and encourages visitors to take action. The science behind it is simple – people are likelier to do something if they see others doing it.
Social proof can come from user reviews, testimonials, ratings, or case studies. Visitors want to know that other people have had success with your product or service before they make a purchase, so leveraging social proof can be an effective way to drive conversions. Adding this element to your website can go a long way in increasing customer confidence and performance.
Making small changes to your website can greatly impact business success. From improving page load speed to optimizing your call-to-actions and leveraging social proof, these small yet effective changes can help you achieve better website performance and increased customer satisfaction. By implementing these five website modifications, you can maximize your online presence and create a positive user experience that helps drive conversions.
Itamar Gero
Itamar Gero is the founder of SEOReseller.com, an SEO Services and digital marketing solutions provider that empowers agencies and their local clients all over the world. When he isn’t working, he’s traveling the world, meditating, or dreaming (in code).