In today’s retail environment, it feels like there are endless streams of advertising messages. Before you even walk into a store, there are placements on websites, apps, and directories that advertise the business. As e-commerce becomes more and more prevalent with each passing year, more and more companies are shifting their marketing efforts from in-person to online. But if you’re not ready to give up your brick-and-mortar store just yet – read on!
Go Live on Social Media
Most social media channels have the option to “go live” This means broadcasting content in real-time to those currently online so people can engage with you and see what you are sharing. In your brick-and-mortar store, you can use live broadcasts to share new products and offers or even to help people get to know the store and the staff and see how you work. This is especially useful for people who are curious about what you do but are unsure if you have what they are looking for. Going live also allows followers to ask questions and leave comments to help you improve your work and generate more sales.
Use Shelf Signage to Highlight Offers
Retailers often use shelf signage to promote sales and special offers. Shelf signage is good for more than just that, though. You can use shelf signage to create excitement and draw attention to your products. For example, you can try highlighting a few stores’ products with shelf signage to create a mystery around the unsellable products. This is a great way to get customers to interact with your products and create a buzz around your store. Using shelf signage, you can create excitement and draw attention to your products. Another way shelf signage can help your business is by promoting your brand and company. You can create company slogans and images on the shelf signs that tie into your brand and products. This is a great way to show customers you’re a legitimate business and have products they’ll love.
Utilize digital signage
Many retailers are taking advantage of digital signage in their stores. According to one report, the global digital signage market is expected to grow from $6.51 billion in 2018 to $16.05 billion by 2023. When deciding how to use digital signage in your store, you’ll want to keep in mind that the goal of digital signage such as loop.tv is rarely to sell products. Instead, it’s most often used to create excitement or inform customers about upcoming events or new products. If you have a customer loyalty program, digital signage is a great way to remind people to use it. You could also utilise a service offering digital signage singapore (or elsewhere more relevant) to make interactive advertisement for your business, hosting polls or fun trivia quizzes relevant to your business or industry is a great way to boost engagement with your advertisement and make your brand more memorable.
Dress Up Window Displays
Window displays are often overlooked as a place to advertise, but they can be highly effective. Window displays are a great way to catch the attention of passersby and draw them into your store. They also offer you the opportunity to take a creative approach to advertising your products. If you want to create a window display, ask yourself what you want the display to achieve. Do you want the display to inspire curiosity about a specific product or create hype around a particular event? Once you know what you want the display to do, you can begin brainstorming ideas. Several online guides can help you get started with your window display ideas.
Host Events and Pop-Ups
While brick-and-mortar retail stores are still viable, they’re facing increased competition from e-commerce retailers who can offer lower prices due to lower operating costs. You can use in-person events such as seminars or workshops to get your name and show people you have valuable information to share. This can help increase your credibility and demonstrate that you are a reputable business. On the other hand, pop-up shops are a great way to test your products in person. Pop-up shops allow you to sell your products in a more informal, less intimidating setting than a brick-and-mortar retail store.
Summing up
Retail is, undeniably, an incredibly competitive industry. The field has become highly saturated with the advent of e-commerce and online shopping. This means that brick-and-mortar stores need to put in the extra effort to get their name out there and attract customers. However, this isn’t something to be afraid of. Retailers have been competing for customers for decades and have developed various strategies and techniques to get ahead of the pack. Now that you’ve read this article, you should better understand how to advertise effectively in your retail store. From shelf signage to digital signage and beyond, there are plenty of ways to draw attention to your products in person.