In present times, a blog is THE best way to offer valuable real-estate information to your viewers and establish yourself as an authority in the industry.
You can showcase your business expertise and skills to prospective clients. But, most importantly, a blog helps with SEO for real estate. It’s a major ranking booster so that your site and listings are higher up in the search engine. With better visibility comes more leads and more sales.
Top 5 Tips for Real Estate Bloggers
Stick with Consistent Blogging and Branding
There are two ways to tackle this – one is where you publish regular content (be it daily, weekly, or bi-weekly). The other is – publishing less frequently but producing highly informative, in-depth content. Both strategies have, over the years, been successful for real estate bloggers.
But, no matter what, you cannot sacrifice consistency. Whatever the schedule, make sure to stick with it. It creates a sense of credibility. Besides, your audiences begin to expect content from you. Also, a regular stream of content keeps your brand memory fresh in people’s minds. It shows that you are still active and have not gone AWOL.
Generate Valuable Real Estate Blog Ideas
Although there is no wrong way to tackle a real estate blog idea, it’s always good in the SEO sphere to be as specific and niche-oriented as possible. For example, think about who you will be writing for?
Are the blogs going to be geared towards real estate professionals? Would you be dispensing a lot of investment-related advice? Do you want to give away local tips on the real estate market or would you like to target families with different stages of buying and maintaining a house?
With the right type of audience in mind, you can position your brand better.
If you’re unsure about what to write, below are a few ideas to inspire you and give you a headstart –
- Tips on flipping a house
- Home staging information from Staging Companies Toronto
- Luxury real estate blog
- Lifestyle real estate blog
- Regional blogs for real estate housing
- Interior designing blogs
- Blogs on international buying and selling
- Destination property
- Advice for aspiring realtors
- Real estate and technology blog
- Suburban home-building ideas
- Family-oriented housing blog
Write for Clients and Realtors both
It’s a no-brainer to write about things that would interest only real estate buyers and sellers. It’s certainly enough to create a full-fledged blog. But, if you have the courage, you can expand your horizons by being a little experimental.
You can target one more type of audience and that is your peers. In other words, real estate agents. With the right kind of things to say, this could be a win-win. If your peers find your information useful, they might happily refer your business to many clients.
Here’s one way to go about it – think about a common industry challenge that almost all realtors face. A huge one is Zillow. Most realtors hate it because a ton of homeowners take the online estimates from this site at face value when it’s not even the case.
It puts agents in a tough spot as they have to explain why the estimates are far from accurate. Besides, people are always wondering whether or not Zillow estimates are accurate. Write about that and realtors may be encouraged to share your post.
Write SEO-optimized content with Hashtags and Keywords
The Internet is filled with tons of real estate blogs. Right SEO optimization is the only way to stay afloat amid such competition. The threshold to optimization begins with keywords. Pick your keywords and key phrases right. Use Google Keyword Planner to see which phrases people are actively searching for. Write around those phrases and include them naturally.
Other than that,
- Write with the reader’s intent in mind. Always write accurate and relevant information.
- Pay attention to the beginning and conclusion. Give them a solid start to hook them from the beginning.
- Your tips should be actually helpful.
- Back up your facts with appropriate outgoing links to authority sites.
- Keep with Google-preferred length. Currently, the search engine giant favors anything above 1,000 words.
Also, while resharing your posts on social media, be sure to supply adequate and relevant hashtags. They help the right users connect and find relevant posts.
Here are few hashtag examples – #localrealestage #homedesignideas #newyorkrealtors #family home listings #homesforsale #decorideas #bestrealtors #condosforsale #budgethomes
Add Pictures and Virtual Tour
High-quality graphics and pictures can make a powerful impact on readers. It can encourage them to further explore listings and reshare the blog. It’s understandable as humans are highly visual creatures.
You can either fill your blogs with royalty-free stock images or you can hire a photographer to take photos of your properties and share them on the blog and social media channels under listings.
Additionally, you can go with infographics and diagrams to help with the house layout. Use Instagram and Pinterest to share your works and grab real estate opportunities. Both are highly visual platforms.
Also, you can add a link to virtual tours of the properties up for sale. It’s the closest thing to physically visiting a property as you get a 3-D view of the space.
Bottom Line
A blog is one of the most inexpensive yet effective ways to position your brand and market yourself anywhere in the world. The limitations of traditional marketing and advertising are no longer there. You can target anyone and everyone.
But, it DOES need some amount of research, creativity, and planning. Hopefully, these tips gave you a sense of direction to go in.