Enhanced branding includes a lot of the resources available to you that you may not necessarily consider beyond logo and slogan development. At its core, it creates an identifiable company that customers can engage and identify with through connection and multiple media outreach.
Literally, Stamp Your Name
Logo development is a part of quality branding, and it can take a while to even create one. And after all the time, effort, and money put into coming up with a great corporate identifier, why wouldn’t you use it? Today, including your logo is a core part of branding, and it’s easier than ever. With a few clicks on the web, you can order company-branded office accessories, promotional swag, and a custom rubber stamp for sealing and notarizing official documents.
Enhanced Branding and Humanization
There are two parts to humanization when it comes to modern branding methods. The first is engaging the world as a human entity rather than too corporate, and the second is seeing the customer as a human. These are critical if you want your branding efforts to pay off and increase engagement with your core audience. This means keeping business jargon to a minimum and engaging in multiple ways, all while seeing things from the perspective of your valued customers.
Develop a Unique Voice
There is hardly a niche or industry where you won’t face stiff competition. So, how do you break through the walls of other companies and stand out? You need to develop a unique voice that others can identify with. This should permeate right through everything you do, from the office culture through to al marketing materials. Honesty, being genuine, and staying true to your brand and what people feel about it must always be at the forefront of everything you do moving on.
Use Multiple Outreach Campaigns
There are more ways to communicate with your audience than ever these days. It is tempting to stick to social media since it accounts for a large portion of customers, but you need to adapt to multiple outreach methods to cast a wider net. Here are some popular methods today:
- Engage automated email services to deliver segmented messages consistently.
- Don’t neglect the power of traditional print, radio, and TV advertising.
- Optimize website content with modern SEO standards to attract the right traffic.
- Develop a consistent blog that offers value and works to funnel inbound conversion.
- Reach out to customers with feedback and proactively adapt based on the results.
Automation with emails can help save time and money with segmentation tools that send emails only to specific groups of customers more likely to engage. Of course, SEO and adding a blog can drive tons of organic traffic when you nail it, and you must act on any feedback you get.
Always Stay Consistent
What sets massive brands apart from others? Consistency. Major brands like McDonald’s, Coca-Cola, and Disney are consistent in their marketing, engagement, and product delivery. They also stay consistent with typical branding, including iconography. When you see their logos, slogans, and often, colours, you instantly know the company. This helps with association, which is hugely powerful. For example, not all cola is Coke, but when you think of cola, you think of Coke.
Social Media and Enhanced Branding
Of course, you cannot envision a branding strategy that doesn’t include social media, and this is largely because of the potential reach of platforms like Facebook and X. Today, there are almost 5 billion social media users, and according to a survey by Forbes Advisor, only 23% of businesses don’t use social media for branding. While social media doesn’t have a huge CTR rate at 1.3%, it offers exposure and engagement on a level not possible with other methods.
Work on the Customer Experience
How the customer is treated and feels about your brand is of the utmost importance overall. In an ideal world, all customers would have a 100% positive experience. But that isn’t how it works. No matter your efforts, there will always be someone who doesn’t like your service. And that’s fine, as long as you have done everything right. But even then, take on board why a customer doesn’t like you. From start to finish, the customer experience should be a positive journey.
Summary
Making sure people know who you are with custom accessories helps drive an image home. But it isn’t enough, and you also need to work on a unique brand voice. But above all, assessment of and improvement to the overall customer experience will help with enhanced branding.