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8 Effective Ways to Use Customer Reviews in Marketing

One of the best ways to build your business’s credibility is to create a positive reputation with your customers. 

But aside from word of mouth, you hope to share all the good things your customers say about you and your business to attract new audiences. 

Here are the six practical ways to use customer reviews in your digital marketing to help you enhance your credibility while reaching out to more people. 

1. Boost Brand Visibility and SEO Traffic

Reviews have the capacity to affect search rankings. Customer reviews provide search engines with unique content from real people and real customers. This helps you enhance your social proof and build the credibility of your business. 

So, gathering customer reviews allows you to create fresh and relevant content to draw potential buyers in. Moreover, authentic reviews also make ranking your product pages on search results easy, generating more organic search traffic to your site and landing pages. Add reviews to your site with Google’s Google review widget. 

2. Add Reviews to Marketing Emails

Include your best customer reviews if you’re making emails for your next marketing campaign. Do you know that 93% of consumers will trust recommendations from friends and family more than any other form of advertising?

Of course, a lot of marketing focuses on showing leads the value of your company. However, if you let other people’s testimonials speak for you, you’re creating credibility that’s more of showing instead of just telling. 

Similarly, you can pick your favorite email review and add it to your email signature. Consider putting a different customer review for every mass email you send. This serves as a reminder that your business is excellent for a reason. Then, send it to the customers in your email list. 

3. Share Reviews on Social Media

Sharing reviews on social media is one of the best platforms to share customer reviews to boost your credibility. 

Customers often use social media to know whether a business is credible. Besides knowing the number of followers and likes, they’ll also review your ratings and reviews. So, ensure that all your customer reviews are easily viewable on your social media profiles, as it can make a significant difference. 

4. Make the Review Process Easy

One of the best ways to get reviews is to make writing and submitting reviews as easy as possible. As much as you can, you need to reduce friction and decrease the steps necessary to do a review. 

If you’re giving away physical cards during checkout, ensure that you include a link in the text, not a long URL, or maybe look into generating a google review qr code for people to easily scan with their phones. You can also ask for reviews via SMS, ensuring that it takes people directly to your online listing, not just a step-by-step process to leave a review. 

If you want to take it one step further, you can also send review requests via email, adding an appealing image or design and then providing a direct link where people can leave reviews. 

5. Get Proactive About Public Communication

Most people read online reviews before making a purchase. So, if they see many negative reviews, they’ll be hesitant to close a sale. 

There are two ways that you can solve this problem. One way is to inspire clients to leave more reviews. The odds are that one negative review won’t be the deciding factor that they don’t continue with the sale if plenty of good ones come with it. 

6. Make your Product Stand Out From the Market Competition

As buyers go on with their customer journeys, they need the reason your product is different from other products in the market. That’s when they particularly rely on ratings and reviews to decide. 

Poor and expert reviews and excellent product descriptions help buyers compare various products and create opinions. Make sure that your customer reviews highlight the unique selling points of your products, sharing the average ratings of your products compared to your competitors.

7. Put Reviews Next to the CTA 

We know how calls to action or CTAs are essential. A review is one of the best ways to reinforce your offerings when someone comes across your call to action. 

Showing someone’s positive opinion of your products and services makes it easy for a visitor to click a button or fill out a contact form. 

8. Incorporate Reviews into your Blog 

Inserting appropriate reviews into your blog posts is one of the best ways to get your customers’ attention. This is because if a visitor comes to your site to look for information, a carefully integrated review will drive them down the marketing funnel. 

If you think you can’t insert a review to your blog post in an organic way you can come up with a review field on the bottom or on the side of your post. This help establishes you as an industry expert and shows your content is trustworthy. 

Final Thoughts

So there you have it. Customer reviews allow you to meet your marketing goals, develop a strong ROI, and benefit stakeholders from various teams. Building a brand that your buyers trust through reviews from verified users helps you get better leads and boost your chances of conversion. 

Make it a habit always to pay attention to reviews on all platforms. You can highlight the positive ones to enhance your marketing strategy and then use those negative ones as a learning opportunity to improve your business in the future. Good luck!

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