E-commerce has become the hottest trend nowadays. Everyone wants to make a robust online presence for their business by hiring an SEO company, running Google Ads campaigns, managing social media platforms, etc. This is how entrepreneurs are now trying to embrace the digital era by offering their products and services digitally and making money online has become common for business owners. Though this sounds too simple and easy, the reality is not like this. Many eCommerce websites struggle to generate sales despite receiving a stable amount of traffic on their websites even. Again some websites are getting a potential amount of sales. Now the question is what makes the difference? This is a clear indication that you need to focus more on your conversion rate. But, once you identify this problem, don’t waste your time, opt for the best E-commerce SEO Services that can help you solve this problem most effectively.
This article deals with some of the top reasons your website may be missing out on the opportunities to convert sales even after spending so much time and money on development.
Top Reasons Why Your E-commerce Website is Not Converting Traffic into Sales:
Having good quality products on your eCommerce website, but with no conversions is not going to take your business to your desired level. Make sure your website is translating traffic into conversions and generating revenue. But it needs a little bit of testing and analysis to know the root cause of what is stopping your visitors from making a purchase. Here comes the role of an E-commerce SEO Company that can help you by improving SEO and eCommerce sales strategies to help your website convert traffic into sales.
1. Bad First Impression:
Getting traffic but no conversions? Then it makes sense that probably people are not getting impressed with the appearance of your website or they can’t find what they are looking for. Now, look at your bounce rate. If you think that your website’s bounce rate is quite high, then it is obvious that visitors are leaving your website very quickly. It generally happens with a poor-looking and difficult navigable website. So, it is important to consider some factors like navigation, filtering, and sorting, Searching, Moving non-essential pages to the folder while making your website more impressive to your target audience.
2. Your Website is Not Mobile-Friendly:
Studies show that now there is a growing demand for people to use their mobile devices for online shopping. This means that you need a multiple-device marketing strategy and most importantly a mobile-optimized eCommerce store. This will attract and retain customers no matter where they are browsing or buying. Thus, having a mobile-friendly eCommerce website will help you to boost your conversion rate.
Read More: 5 Ways You Can Build Trust On Your eCommerce Site
3. Not Having a Clear Idea about Your Target Audience:
When it comes to improving a website conversion rate, make sure you are clear about your target customers. It is because you need to market to the correct people, otherwise you will end up with low conversion rates. So, it is very important to understand the needs of your customers. Online reviews and customer interaction through helpdesk and messaging apps can help you address your potential customers and what they want.
4. Attracting the Wrong Kind of Traffic:
Not selecting potential keywords can lead to traffic, but not sales. It is because your keywords are not apt to your website resulting in attracting the wrong kind of traffic to your website. So, while choosing keywords, you need to consider the intention behind them and then select them by looking at the search volume and competition.
5. Average to Poor Product Description:
The way you are displaying your products to your target customers matters a lot. This is one of the main reasons why some product pages have a low conversion rate despite having quality products. Product pages of an eCommerce site are considered the most important page as they are responsible to make customers purchase products. So, you need to be very careful while crafting a product page. Make sure your product page has all the necessary information and a clear description of each product with clear product images. There is no denying the fact that the more attractive your product pages will look, the more likely your product page will convert into sales.
6. UX Matters:
Poor UX on your website can be a deterrent and cause customers to go elsewhere. This is why you may need to conduct a UX analysis to understand how users want a website to navigate. It is not always necessary that a website with fewer options and designs is an example of a poor website, instead, a website with too many options on a page can make the pages difficult to navigate resulting in a poor conversion rate.
7. Not Serving the Right Content:
A professional website requires quality and relevant content. Again, when it comes to eCommerce sites, long-form of content to explain the service would not be effective enough, instead, it may include proper product details, features, and advantages. Experts recommend investing in some A/B split testing software to know what will work best for your website.
8. Difficult Payment Process:
This is one of the common mistakes that the majority of websites deal with. A difficult checkout and payment process are enough to build mistrust among the customers. Several types of research prove that the shopping cart abandonment rate for eCommerce sites is more than 60%. So, make sure you have optimized your payment process so that is secure and usable.
9. Website Loading Speed:
According to Google, mobile pages loading in more than 3 seconds can cause a drop in conversion rate. This can result in a negative impact on the customers. If you hire a leading Digital Marketing Company, the first thing that they will do is to assess the current load time of your website and find out the issues lie before they attempt to resolve the problem.
Conclusion:
These are some top reasons why eCommerce sites lack the potential to convert traffic into sales. But there are several other reasons. But most importantly you need to find out the main reason why your current strategy is not working well by taking a holistic and critical view of your website performance. But it is better to hire a professional E-commerce SEO Company that can help your business improve the goal conversion rates.