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Are Link-Building Services Safe for SEO?

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If you’re a company owner and walk by your marketing team at any time, you might hear the term “SEO” getting thrown around. For individuals who don’t work in the marketing world, this term can be completely mystifying.

Maybe you know a little bit about SEO, but not very much. For instance, you may not know about link-building services and what they can do for your company’s website. We’ll talk about those services right now. We’ll also explain how to use them in a way that won’t get your website penalized. That’s crucial if you hope to compete within your niche. 

What is SEO, and What Are Link-Building Services?

SEO, which means search engine optimization, is a complex topic. To explain it as simply as possible, SEO involves modifying your company’s website. The goal is to rank at the very top of the Google search results for keywords or phrases related to your industry.

Link-building is a part of SEO strategies. Links, short for hyperlinks, are phrases or words on your site on which a user can click. Once they do, they will get transported to another location within the site or to another website entirely.

There are also business entities that offer link-building services. These companies have the ability to create links and feature them on your website. The best link-building services state that, after you use them, you have a great chance of appearing near the top of the search engine ranking position for the common keywords pertaining to your niche. 

Are These Services Safe to Use?

Like SEO, the answer to the question of whether these services are safe to use is somewhat complicated. The short answer to that question is maybe or sometimes.

Think of it this way. In theory, hiring a company to create both inbound and outbound hyperlinks to feature on your site can help you. It can be quite beneficial, in fact. However, doing this is only a sensible idea if you can be sure that the link-building company or individual you hire is using SEO best practices.

Those practices might involve using links strategically since you don’t want too few or too many. You’ll also want to avoid linking to spammy sites or ones that deliver a poor user experience.

Is It Worth It to Hire Someone to Do Link Building for You?

Often, it’s helpful to hire an individual or company who can create inbound and outbound links for your business website. You might hire a single freelancer to do this, or maybe you’ll want an entire company working for you if your site is large and complex.

What you need to do first, though, is talk to the individual or company you hire about whether they’re using SEO best practices. That’s how you can ensure that the link-building services they’re providing for you are safe.

Often, finding out about the company or freelancer you’re hiring and seeing what kind of industry reputation they have is a smart idea.

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