Best Digital Marketing Hacks for E-Commerce Businesses in 2023
In the modern world, businesses are already expanding their presence on online platforms. From this movement, the concept of digital marketing emerged. Also called “online marketing,” it envisions promoting brands to a broader audience in the digital space.
By directing marketing campaigns, identifying trends and insights, and optimizing website content, digital marketing is essential in selling and buying products and services online, also known as e-commerce. The digital marketing space is entering greater heights every year, and in 2023, here are the powerful hacks you should know as a digital marketing professional.
Retargeting
Retargeting involves reaching out to users who have previously visited your app or website. For instance, once potential buyers leave a shopping platform, they will receive promotional emails and see ads for the products they’ve previously looked at on external sites. This way, you can recapture a client who once left your website and proceed with the conversion.
Furthermore, retargeting means more sales touchpoints. According to SalesForce, it takes 6-8 touches before a consumer becomes someone ready to make a purchase. Therefore, the more frequently they see your brand in other spaces, the higher the possibility of sales conversion.
Investing in Youtube retargeting campaigns is one way to convert sales. You can display skippable and non-skippable ads and get charged when someone watches your ads for at least 30 seconds. Read the Youtube Ads post by Gorilla 360 to learn more about how it works.
You can also choose to advertise on Facebook. Users’ willingness to view and engage in your Facebook ad is slightly higher than Google ads. Additionally, advertising on Facebook is cheaper than on Google.
The most common retargeting platform for e-commerce is Google Ads. Statistics show businesses acquire a 161% rise in conversion rates from Google retargeting campaigns. This implies that retargeting is effective in pushing leads down the marketing funnel.
Video Marketing
Video marketing is simply using videos to convey and promote brands online. It comes in various formats like explainers, testimonials, product demos, and how-to videos, among many others.
The appeal of videos makes them unique among the other marketing strategies today. Videos comprise movements, texts, colors, and sounds, among other elements that highly engage the audience. Based on statistics, videos get 1200% more shares than content containing photos and texts combined.
Moreover, according to RenderForest, explanatory video has a decent conversion rate of 20%, and 70% of marketers believe that compared to other mediums, videos reign when it comes to conversion.
Lastly, your visitors’ time browsing your website impacts your ranking in search engine results pages (SERPs). If you upload videos on your pages, it will likely increase the “dwell time” of the audience, boosting your ranking in SERPs.
Influencer Marketing
Today more than ever, social media influencers are everywhere on the internet. However, the social media space is where most of them thrive. They earn money through collaborating with brands and thus called “influencer marketing.” Marketers will ask influencers with a significant number of followers to promote and sell products and services to their audience.
You might have seen some unboxing videos on Facebook or YouTube featuring famous personalities. It’s proven to entice potential buyers to buy the products because their favorite celebrities or icons have positively reviewed them.
It’s important to note that Gen Zers trust influencers more than they trust their friends and family. This means that the recommendation of some influential figures will affect the buying decision of Gen Zers. Moreover, when influencers mention your brand on their social media pages, their audience will likely click on your page and follow your brand too.
Social Media Marketing
Social media is treated as a powerful marketing tool today. Through social media, brands can connect to their audience, generate leads, drive sales, and increase website traffic.
Social platforms are where many social media users purchase a product or avail of a service. More than boosting sales, social media marketing also enables brand awareness. You can demonstrate brand personality and values by creating a consistent posting strategy aligned with your brand.
The most popular social media platforms with built-in social selling features are Facebook, Instagram, Pinterest, and Tiktok. These platforms demonstrate how social media’s brand-building power can drive direct sales.
Social media can also be an excellent resource for invaluable insights. For instance, with the right tools, you can scan social media for brand mentions and see how your audience perceives you. You can see what your customers think about specific products, the existing issues with your services, or the public’s sentiment toward your brand. You can use this to create a better content strategy and tweak your products and services to meet the current market demand.
Final Thoughts
The online space constantly evolves, with new trends, concepts, and modern technologies intervening in the current systems. As a digital marketer, it is at your own discretion to capitalize on these trends and work towards staying relevant in today’s competitive e-commerce business environment.