Some companies have realized that branded crates are a great showcase. For more than half a century, these have been used only as packaging and their function was simple, but that viewpoint has changed. However, with the growth of competition, it has become necessary to devise new ways to promote brands. For that reason, it’s necessary to do a good presentation and be concurrent about the product image. Branded crates have become an important piece for a company’s branding.
Branded crates as another element of marketing
Why do branded crates matter in marketing? Many marketers have suggested that presentation belongs to the first marketing’s “P” – the others are place, price, promotion, and people. The presentation is an integral part of its overall experience. For example, when branded crates are placed in a retail shop it will attract the attention of the consumers. That attention can be used to show interest in the product and create an initial brand recognition.
Benefits of Branded Crates
There are a variety of benefits when it comes to branded crates. Here are some of the most important ones.
- Speak to the customer
The objective of branding is to acquire not only the consumer’s mind but also his heart. For that reason, your brand must be shown up in any promotional material. Moreover, it allows you to connect with your customers and further enhance your brand. According to PR Newswire, “90% of brand owners say the packaging is critical to their brand’s success“.
Branded crates are perfect for promotional in-store displays, rustic gift presentations, and hampers. For example, if you can attract the attention of your customers you can decorate with a personalized Branded Wooden Crate that will attract your customers and make your product stand out.
- Create a good customer experience
Do you want to create a good customer experience? The current market is full of fierce competition. Each one is competing hard against each other. In consequence, you should invest in a good strategy for obtaining more loyal clients. You need to create a valuable experience and make sure that your service is the best.
You must create some memorable experience for your customers so that they will always come back to buy your products. That’s why creative and quality products are so important. Always make sure to make a good impression and provide a complete service.
- Attract with valuable information
The information you put on your branded crates is also relevant because it is the first thing that customers will read. Therefore, it must be valuable. Take advantage of this space to write your contact information and your networks.
On the other hand, you can write phrases or a message to create better engagement with customers. Some ideas we can give is to place coupons, phrases, and messages which they can share through photos shared in networks.
- Strengthen your brand identity
Packing is a crucial part of brand consistency. Your branded crates should represent your company, values and personality. Thereby, you must be sure about what you want to express in your packaging and the product’s image.
A brand identity is made up of what your values are, what your brand says, how you communicate your product, and what you want people to feel when they interact with your company. For example, when branded crates are placed in retail shop product display stands create a brand identity and allow you to give a good impression to your customers.
- Help with your online marketing strategy
When you were young and had to open your presents, what did you feel about looking for gift packing? Emotion? Nerves? Currently, the first impression is truly important. For that reason, you should try to do a special branded crate to your products.
Thanks to social media, people can share these special moments. So, if you offer a creative branded crate they could share it on their profiles, and you will get more attention and new followers. Don’t forget, always include your social media user and logo on your packaging.
Creative and impactful Branded crates
Nowadays, branded crates are not only a container to transport the merchandise. The brand Color Wood Latvia shows that these crates are now a marketing tool, and represent you on the street and among your competitors. In addition, it will have a positive effect on your customers.
Branded crates are your first line of sale. According to some experts, 90% of the purchase decision of your potential consumers depends on a good first impression.
Therefore, let your creativity fly and think of a design that provides originality and manages to represent your brand.
Some ideas are:
- Personalized wooden beer crate: If you are a beverage retailer, it would be a great idea to personalize wooden crates. It is important to customize it in a creative and informative way. Think about the company’s strategy and image. Think that a customer is waiting for the order and waiting for the great quality of the product.
- Personalized white wooden wine crate: Are you a wine lover? If your answer is yes. There are options like a personalized wooden wine crate in which you can present a personalized package either as a gift for your business. This one is an advantageous option because it is practical, eco-friendly, and made of wood. You can customize it with your business name or logo.
- Personalized wooden crate with lid: It is very useful to have wooden crates with lids to customize the packaging of products or simply to have it in your business. The great advantage of wooden boxes is their quality and durability. Besides, they provide a creative and original style.
Conclusion
Branded crates may seem like a small part of your sales process, but a good packing can create a great customer experience and how your brand is perceived. It adds a quality to orders that your customers will appreciate. Moreover, it can help you to improve your engagement and stand out.
Our company can produce wooden crates and personalized according to your preference and the company’s branding. We have a large volume of wooden box manufacturers with a big selection of colored box models.