If your business is struggling to generate leads, rest assured that you’re not the only one. Lead generation is an essential part of keeping any business above water, but it can definitely be tough at times. Having numerous methods for generating leads should help you to get your business in front of the right people, growing at a steady pace, and eventually thriving. Here are a few ways we think will best help your business to generate leads in 2018:
Word Of Mouth Recommendations
Word of mouth recommendations are one of the most effective ways of generating leads for your business, but it’s tough, as you can’t exactly pay for it! It’s something you will earn by offering a service and product that is second to none. By making sure that your customers can’t help but shout about your business, you should be able to organically use this method.
However, you could consider giving customers a special thanks or extra service if they do recommend you to friends. Referral or affiliate schemes are excellent ways to build upon this strategy.
Outsource Your Lead Gen To Another Company
Outsourcing your lead generation to another country can be a good idea, especially if they are experts in your field. For example, as a pest control company, looking for a company that can specialize in pest control leads is your best bet. Do your research and see if there are any specialist lead gen companies out there for your business.
YouTube is the second biggest search engine after google. Creating helpful videos that your audience will find informative and useful will help you to generate shares, and therefore more leads. Videos are great because they can allow you to show off your personality, or the personality of your company/team, too. They also allow you to share information in a shorter space of time than a blog post!
Create Webinars And Podcasts
Webinars and podcasts are a great way to show off your knowledge and expertise. You could create your own podcast channel, for example, talking weekly on something of importance in your industry. This could help you to bring in a following that will benefit you when you have a new product or service on offer.
A share to win style campaign on social media can help you to put your business in front of so many potential leads – everybody loves free stuff! Instagram is a great platform for this, but many social platforms can work.
Online marketing is always a must; search engines and social media channels are some of the easiest and most effective ways of getting your business in front of the right people. Pay per click advertising, SEO, a great website, and a strong social media presence will get you far. Traditional advertising still has its place, but it’s usually a good idea to make sure you’re focusing on the right channels online first.
Generating leads in 2018 can be tough, as the competition is fierce.