The legal profession is a lucrative and rewarding one. But starting a new law firm is challenging because it’s typically pretty close to any other business. But this works to your advantage.
Don’t Forget Local SEO
You’re probably already familiar with on-page SEO. However, since your law firm has a physical location, you can use local SEO to direct visitors from local searches to your website. For instance, local SEO is a tactic that is underutilized but crucial for a law firm. For example, suppose you are a specialist motorcycle accident lawyer. In that case, your local SEO plan needs to include much location information from where you are based. Such information is then used to show your firm to someone searching for the services you offer if they are local.
Establish Your Brand
For success, every company needs to build a strong brand. A brand creates a strong identity that allows customers to tell you apart from the competition. Creating a distinct brand will also enable you to use open channels to spread your personal convictions and business objectives, such as the law you practice. The company mission statement, which emphasizes helping those in need, is one example of one of this. Alternatively, you could use the chance to show your support for international issues like the sustainability commitments of your firm.
Add Site Content to Help Start a New Firm
Your company website will probably be the main channel of communication between you and your clients. However, a company site is wasted as an online business card without relevant content. But you can provide information to clients and drive more traffic:
- Attach a blog with free legal advice or common legal issues and update regularly.
- Provide a weekly podcast with relevant legal advice and take questions from the public.
- Explain legal rights to prospective customers with easy-to-follow videos and guides.
Adding content to your site makes it easier to find based on search relevancy. Yet it also allows you to bridge the gap between your firm and clients. Local SEO will also kick in to provide nearby clients more likely to use your services and drive unpaid website traffic.
Attend Local Conferences
You are probably a confident public speaker who is unafraid of a large audience since you are a lawyer. Making speaking engagement plans will help you take advantage of this. Such open forums will undoubtedly draw attention to you as a professional in the field in your neighborhood. It is anyone’s guess as to what you should talk about. But given your stature in your community on both a social and professional level, you are uniquely positioned to draw attention to delicate social issues and problems with freedom and justice.
Put Money into Marketing
Most people use the internet to find local services. One survey found that 93% of consumers will perform an online search multiple times per week to find what they need. Connecting to customers online is a challenge. But you can expand public awareness of your business with digital marketing. Digital marketing is one of the most effective methods of promoting a business. It involves developing brand awareness, paid and unpaid promotion techniques (SEO and PPC), and email outreach. Some agencies also offer ongoing social media campaigns.
Summary
Establishing a new law firm isn’t easy. There is likely much competition, and you need to make a name. However, local SEO, web content, and marketing strategies are a massive help online.