Since the launch of Gojek in 2015, the market has been filled with many successful Gojek Clone Apps. Part of the reason is largely because of the significant impact it has had on the Southeast Asian market. This blog contains some of the most notable case studies of such clones and their remarkable journey toward success.
Introduction
Initially, Gojek came into existence to help Indonesian people travel from one place to another without any problem. However, unlike its competitors, Gojek also offered Go-Send (a courier service) and Go-Food (food delivery) to keep drivers busy with the upcoming demands all day.
By mid-2015, Gojek was Indonesia’s most downloaded app and had logged 100 million transactions in its first 14 months. Currently, along with its core services, Gojek also offers Go-Mart (grocery delivery), Go-Clean (a housekeeping and cleaning service), and even Go-Massage (for booking spa treatments anywhere).
Case Studies Of Successful Gojek Apps
Below are three case studies of top on-demand apps like Gojek that leverage the same technology but apply it to different industries. Note that the needs of their target audience are different, as is their way of doing business.
Go-Shop
Gojek’s super-app started with an MVP called Go-Shop, an on-demand delivery service, which generated fascinating data. Essentially, it was a product made to deliver anything from anywhere. The user can write what they need, specify the location on a map, and ask a Gojek driver to buy it for them.
Through Go-Shop, Gojek noticed that 80% of the users were using the service for ordering food. Thus, Go-Food was born, which currently has more than 75% market share in Indonesia.
Moreover, Gojek’s strategy is different from the competitors, as they gain dominance by providing an ecosystem that caters to the many needs of Indonesians rather than playing the price war game.
Go-Pay
Gojek’s purpose-driven strategy has proven successful as it has become the patriotic symbol of Indonesia’s economic growth by providing millions of jobs, which equals 1% of GDP. As 66% of Indonesians do not even have bank accounts, Gojek offers differentiation strategies that are particularly relevant and empathetic, such as cash payments, driver top-ups to serve the unbanked population, and partnerships with banks to enable drivers to have bank accounts. Later, the opportunity is seized through Go-Pay, the financial services group.
Gojek also partners with the Google Play Store for GoGames and Go-Pay, Google Maps for location services, and Google Cloud for their app development.
Go-Send
With Go-Send, customers can have their packages picked up from one location and delivered to another. GoSend Instant, Sameday, and Intercity are three delivery services under GoSend differentiated by their delivery time.
When Go-Send first started, it offered a service that only transported goods from one city to another. Slowly, they increased the number and size of their warehouses and the cities they covered. This allows Go-Send to pick up goods from the user’s location to their location of choice.
The app even had a pre-order specification feature that allowed the system to check if Go-Send had enough space in its warehouse to accommodate the delivery. It is also important to allocate space, as the truck cannot carry the order without the permits to carry the load.
However, the biggest issue was the deep integration that must exist between the geographical details, the specificities of the warehousing, the routing, and the capacities of the routes to be used.
As a result, the team identified over 120 validation flows that must be executed at any moment to ensure Go-Send can complete an order. At the same time, it must be capable of validating data from high volumes of transactions in real-time.
Independent Gojek Clone Apps For Your Business Transformation
Gojek clone apps have proven to be a game-changer for on-demand businesses seeking rapid market entry and growth. Through successful case studies, you might have witnessed how building a clone app of these amazing platforms can disrupt traditional business models and provide exceptional value to customers.
Moreover, if you want your business to perform with the same intensity as the platform, get a Gojek Clone yourself. All you have to do is start searching for a white-label firm with at least a decade of experience. This will give you some clarity for your business to understand what exactly the requirements are for starting a Gojek-like business.
As mentioned earlier, many businesses like Gojek are continuously emerging from different countries as the concept has been in high demand everywhere. Therefore, you don’t have to think of a business idea but start looking for a platform that can launch your business as fast as possible.
Different Interfaces of a Gojek Clone App
Try to understand the features of the Gojek Clone App as thoroughly as possible, and make sure to get a correct estimate of all the interfaces combined. This includes the user, driver, and store apps that will be working together to complete the deliveries for your users. Apart from this, you must also have a website and an admin panel to run your online business without any problems.
Many Gojek Clone Apps on the market don’t offer such interfaces, so it is better to stay far away from them. Instead, go deep into the portfolio of an experienced white-label firm and check the video testimonials for clarity. You should also be able to get your hands on a live demo to test under heavy load before making your decision further.
Overall, Launching the Gojek Clone App takes around 1-2 weeks and costs a fraction of the price of a custom app. Keep in mind that this is a Gojek-like app, so developing it from scratch will cost no less than 60-90 thousand dollars before launch.
Conclusion
As you have seen, clone apps are the future of the app development industry. However, the market is filled with clone apps, so you have to be careful when choosing between different clones. Take the help of a white-label firm with at least a decade of experience. Understand the features and test the demos before making the final decision.