On-demand webinars are a great way to share your knowledge. They’re perfect for busy professionals who want to learn on their own schedule, and they can be a powerful marketing tool, too. But creating an engaging on-demand webinar can take time and effort.
If you’re looking to provide on-demand content, you need a webinar platform with the features and flexibility you need, like how zoom make webinar on demand. And if you’re not careful in the process, your viewers may lose interest fast.
Learn why you need to make on-demand webinars and how to create one.
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The Benefits of Creating an On-Demand Webinar
How to Make an On-Demand Webinar That Converts
The Benefits of Creating an On-Demand Webinar
Hosting a live webinar is a way to generate leads and grow your business. But what if you don’t have the time or resources to host a live event? Or what if you want to reach a larger audience than a live webinar can accommodate?
That’s where on-demand webinars come in.
An on-demand webinar is a pre-recorded video that anyone can view at any time, anywhere. And they offer a world of benefits for both businesses and their customers.
Here are reasons to create on-demand webinars that convert.
1. More Convenient
Live events can be great, but they’re not always convenient for everyone involved. Maybe your potential customers can’t make the event due to conflicting schedules. Or perhaps they’re located in different time zones.
Whatever the reason, this webinar eliminates these barriers and makes it easy for anyone to view the content when it’s convenient for them. They need a good internet connection, and they’re good to go.
2. Reach a Larger Audience
When you host a live event, you’re limited by the number of people who can physically attend. But with on-demand, there are no limits.
Anyone can view your webinar content, whether they’re in your city, your state, or even your country. Plus, even if someone missed your live event, they can still benefit from your content by watching the on-demand version.
3. Generate Leads on Autopilot
An on-demand webinar is what we call “evergreen” content, which means that it’s relevant and useful no matter when someone watches it. This is in contrast to live online events, which quickly become outdated and lose their usefulness soon after they happen.
This type of webinar is a great lead generation without additional work from you. Once you’ve created this webinar, all you need to do is promote it and wait for the leads to come rolling in.
4. Cost Effective
Hosting live webinars can be expensive, especially if you rent space or pay for audio/visual equipment. There are no such costs with an on-demand webinar since everything is done online. All you need is a quality microphone and webcam, and you’re good to go!
How to Make an On-Demand Webinar That Converts
On-demand webinars are an excellent way to generate more leads and build your audience. But how do you create an on-demand that actually converts?
Here’s how to create one:
Planning Your Webinar
Before promoting your webinar, you must ensure that it’s high quality and informative. That means taking the time to plan and prepare for your event.
Here are things to remember as you’re planning your next webinar:
- Clearly identify your target audience
- Choose a topic that resonates with your webinar attendees
- Craft compelling copy that speaks to their needs
- Select relevant speakers who can deliver valuable content
- Determine the format of your webinar
- Determine the length of your webinar
Once you’re done planning, go over to your webinar room.
Creating the Actual Webinar
Now it’s time to start working on the actual webinar. Just make sure to do the following:
- Start with a strong hook. To do this, you start with a powerful story or statistic that showcases the problem that your audience is facing.
- Address the pain points of your audience. It’s important to create quality content that addresses your audience’s pain points. Remember, people are more likely to convert if they feel like they are getting something out of it.
- Include a strong call to action. A strong call to action is essential if you want your on-demand webinar to convert. Your call to action should be clear, concise, and directed at your desired outcome.
- Use an attractive design. The design of your webinar can also play a role in its conversion rate. Use images, relevant resources, Q&A sessions, and webinar videos to break up the text and add visual interest.
- Lastly, practice before hitting “record”!
Promoting Your Webinar
Once your on-demand webinar is created, it’s time to start promoting it. The more who will join, the better. To that end, here are some tips for promoting your webinar:
- Create a landing page: It should include all the details about your event, including the date, time, topic, speakers, and how to register.
- Send emails: You send emails about your webinar to your mailing list and any relevant industry or forums.
- Use social media: Social media is a great way to promote anything, including your webinar! Create posts about your event on all your social media channels and use relevant hashtags.
- Run ads: Paid advertising is another great way to spread the word about your upcoming webinar.
- Promote early and often: The more times people see your promotion, the more likely they are to remember it — and register for your webinar!
Wrap Up
So, what makes great on-demand and live webinars? The answer is simple – it’s something that your audience will love.
By following our tips for creating great on-demand webinars, you’ll give your audience what they want and keep them coming back for more. So, start planning your next on-demand webinar today!