As of 2020, there were more than 439,740 law firms operating in the United States alone. With numbers like that, if you run a law firm of your own, it is so important that you do everything you can to distinguish your business from all of the competition. Below you will find some of the most effective ways to do that.
Be clear
If there is one thing that law firms like doing for some reason, it is being too unclear and too complicated for potential clients to understand. If then, you can be very clear from the off about who you are, what services you offer, how it works, how much you charge, and things of that nature, you will very quickly get a reputation for being an open and honest law firm that people can trust. This is an easy win because if people feel like they can trust you and if they feel like they know what they will be getting with you, then they will choose your law firm over the competition more often than not.
Invest more in your advertising
Gorgeous lawyer advertising is something that is achievable, If you spend more money on a professional script and the best cinematography you can find, then your law firm will automatically stand out from all of the other law firms who use cheap, homemade ads as the basis for their marketing campaigns, Yeak it might cost you more money upfront, but you will be more rewarded when you can stand out from the competition and bring in more and more customers as your commercials start to gain traction.
Spend more time on social media
As a busy lawyer, you might not have much time to spend posting on social media yourself, but if that is the case, you should not neglect it completely – hire a social media manager and ensure that they post as regularly and consistently as possible on as many popular social media platforms as possible.
These days, when people need a service, they look to local social media to find what they need, and if you do not have a presence on said social media, you will be unfairly overlooked by them.
Of course, it is not enough to simply be present on social media, you need to ensure that you or your social media manager is creating consistently informative, fun, and engaging posts that people will like and share as widely as possible. Show you know your stuff and that you have a good sense of humor, and you will easily beat the competition and stand out from the crowd.
Show off your accomplishments
If you are a successful law firm, you will have had many big wins in the courts. If this is the case, do not let those wins go to waste and showcase them in any way you can to stand out from the competition.
From posting client testimonials on your website and social media to writing and printing press releases after your latest victories anything you can do to raise your profile while showing off your success is sure to elevate you above the competition, just make sure that any claims you male are truthful because lies and exaggerations will get found out and tarnish your relationship, and as a law firm, you should know how problematic embellishing the truth can be!
Make your prices clear
If you want to stand out from the vast majority of law firms, then showing your clients exactly how much you charge for various things upfront will certainly do the trick, So many law firms shroud their charges in mystery and it makes it difficult for clients to know which company to choose ort whether they can even afford a lawyer at all. Buck the trend, place your prices front and center, and chances are it will be a refreshing and welcome change for many people who are looking for legal representation, meaning it will be a positive win for your company too.
Ensuring your law firm stands out from the crowd in the best possible way, and attracts more clients than the competition is not always easy in such a saturated market, but there are so many things, and you can see, that you can do to tilt the odds in your favor that you really should make an effort to do so, The success of your business might just depend on it.