Our recent advice about the importance of a dress code in business should hopefully have lent some insight into the world of professional thinking, and showing your best each day. All of this is extremely important to compound your image, to ensure it’s always working to build your reputation, and to impress clients or investors alike. Further considering your ‘online dress code’ is the second half of this responsibility.
Remember that firms are no longer chained to brick and mortar, fancy hotels and business lunches. Now a great deal of business communication, transactions, and exposure is all thanks to the online presence you develop. To make sure your online presence is dressed in the most competent and tailored wear is important, and you can do that with the following methods:
Presence
Clothes do not make the man, or woman. It’s the woman and man that make the clothes. That phrase means without the powerful figure present, the accessories do not matter. In this mindset, it’s easy to see that without uptime and presence, your website is likely not to impress anyone. Consider WebHostFace as one of the cheapest web host offerings that can grant you this. You must ensure that a solid web hosting service is provided, that it’s easily reachable via social media links and the use of SEO, as well as ensuring your website is needed for vital customer functions – order receipts and customer support accounts. Your website’s presence is required in order for it to be impressive in the first place. Ensure you make this a priority, and you’ll often find yourself winning half of the battle.
Branding
Your branding is permeated through the design choices your website makes. The font used by a law firm will differ to a children’s restaurant. It’s important to consider who you hope to cater to in order to make this decision, but remember that branding is more than a font choice. It can dictate the size and layouts of certain website features, of the reading age your blog content is written in, or how you write your sales pitches for certain items. It can dictate how items are categorized and how much utility a personal customer account will have.
Branding will also mean how you design promotions, how you’ll engage new visitors, how readable the color scheme of your graphic design renders your website, as well as the overall seamless aesthetic between sections you use. Even a slow-loading website can have implications for the modernity of your brand, so it’s best to consider all of this in advance.
Navigability & Ease of Read
Ensuring the navigability of your website is perhaps one of the best things to keep in mind when designing a website. Just like a well-considered suit, simplicity and tailored design always works best and makes sense in a cohesive fashion. The attention is drawn where it was intended to. Your website can fit comfortably in this fashion, but it requires certain testing and the ability to make minute changes to retain an eye-catching and readable form.
With these simple online dress code tips, your website will drip professionalism.
Featured image Pexels