Success is the driving mission for all businesses. To succeed, businesses need to sail through many ups and downs and technological advancements too. Accept the change and move on – success will be all yours.
We are talking about the concept of Marketing automation that is driving the huge business landscapes in the digital world. Everything and everyone are connected digitally and are managing businesses beyond geographical boundaries – that’s the power of the digital landscape, and businesses have to take advantage of it in the best way possible.
Marketing Automation – A quick overview
It is nothing but the princess of automating your businesses and their complicated processes so that you save time and get more productivity with the least effort. On top of everything, it helps you to keep your processes streamlined and well-maintained. Making your job easier is the core objective of automation, and driving your business in the right direction will follow you!
For example, your marketing is not just about creating and running campaigns. It is also about how efficiently you drive the campaign and get more sales-worthy leads. There are many technologies and tactics behind driving your campaigns in automated processes. CRM automation is the key process you will efficiently handle for your marketing automation. It not only helps you to streamline the process – of lead generation, but it also helps you to deal with the marketing automation – by helping you with the lead generation, logs update, and making your leads sales qualified to get the process simplified.
CRM automation is just an example, and you have many processes linked with it – for your marketing, sales, and service teams to deal with it. Likewise, sales automation can also be implemented to get things easy and much more efficient for you.
Why automation in your business?
That is wrong if you think automation is the least important for your business. If you do not drive your business towards the business trends, you will be easily washed out by your competitors.
The impact it can make on your business is huge – simplifying your most complicated tasks, easing out your project management in the best way, getting you ahead of time with the most precious and personalized campaigns, and much more. You only need to sit and configure the workflow once, and the rest is just taken care of on its own. And most importantly, human intervention is involved only when the process is stuck somewhere, and the sequence of chains is broken.
Personalization is key, and with workflows, you just rock it
Everybody wants personalization, and it is a key factor in your communication. Stay away from the promotional tone and get into the levels of business growth automated campaigns that speak for the needs of your target audience. A workflow is what you need. Just plan for the objective, define the process, and make it live!
Have good control over your process.
Creating and managing a process needs its own sweet time. And keeping an eye on it is very important. Drive the process from the front with the best tracking metrics that give you the best ideas to define alternatives. Marketing and sales automation depends greatly on the process, and defining them properly is utterly important for your business.
You get to enjoy the most out of it if you rely on the best marketing automation software like Hubspot or Yoroflow. We will discuss them in the next sections of this blog.
5 marketing automation tools for small businesses
Taking the business perspectives, it can be many. But when it comes to the objectives, there can be unique options.
#1 Yoroflow
#2 Hubspot
#3 Outbrain
#4 Sendinblue
#5 Optinmonster
#1 Yoroflow
Yoroflow is an all-in-one marketing automation tool preferred by businesses of all types and niches. It is designed as a SaaS model and helps you to upgrade and downgrade based on business requirements. It helps you to pay for what you use. Yoroflow is an excellent platform that helps you to access it anytime, anywhere – it has been widely used for project management, task management, CRM automation, marketing, sales automation, and workflow configuration.
It has some of the best platforms for reporting systems and project tracking. It comes with seamless and hassle-free integrations with third-party applications and social media integrations that simplify and unify your marketing efforts. A free trial is available and is well-suited for businesses of any size and niche.
It has a free trial and suits businesses of all sizes and types.
#2 Hubspot
It is the widest and most suitable for big businesses. UIt comes with Marketing, Sales, and Service automation. It has broad options and helps you with the most compelling marketing and content marketing options. Regarding marketing, every customer journey phase should be properly managed and taken care of. Hubspot treats you with the best opportunities for your business to embrace automation and get into the best way of streamlining the process.
#3 Outbrain
If you are into marketing, you will know how important content is for your business. Outbrain helps you streamline how your business communicates with the target niche. Communication is key, and getting ahead in the best way – the most knowledgeable and informative content can convey. Outbrain helps you to plan for your entire content marketing strategy in the best way. It is suitable for businesses of all sizes and types.
#4 Sendinblue
It is the most sought and leading WordPress email newsletter plugin and the best SMS marketing platform. This is the best option for all those target sectors that are limited to SMS, as it helps you broadcast the automated SMS for marketing and start generating and converting the leads. Apart from SMS, it also has wide templates to configure and streamline your email marketing campaigns that help you engage with your target audience. With email automation, you can set up automated emails.
#5 OptinMonster
It is renowned as some of the best conversion optimization software available. It helps convert visitors into leads and sets into the marketing automation workflow. It has basic features for small businesses to use the power of automation. Mobile compatibility might take a hit in some cases. It is also the best tool for your marketing automation and lead generation purposes.
Wrapping up!
As we know, marketing automation software is all we need to drive the changes effectively, take up the princess streamlining and get ahead with the trends of the time. Before you rely on a platform, ensure that you have the proper business objectives set, and then choose the best marketing automation software for your business.
Want to get the best choice?