Motion graphics not only offer an exciting visual experience for the viewer, but they also play a vital role in your brand’s storytelling. In fact, if you get it right, motion content can achieve a number of things for your brand, including the following five key benefits.
It Makes Information Easier to Understand
Visual communication targets how your brain processes information. When you process something visually, it’s almost instant. That’s why visual storytelling in motion content can help to distill complex information, allowing your message to be conveyed clearly and easily.
It’s a Passive Experience
Video doesn’t expect much from the viewer. After all, viewers don’t exert a lot of mental energy, and neither are they required to read or explore data. It’s no different with motion graphics. Remember, most consumers prefer to learn visually than by reading.
It’s Emotionally Captivating
How did you know when someone is good at telling a story? Generally, it’s how they make you feel, right? Motion content is a tool you can use to communicate your concept in a way that’s beyond mere attention-grabbing. It also affects how the viewer feels. The response is biological, just like how we feel physical fear from watching a horror movie.
The combined efforts of the stunning visuals, powerful voiceover, and moody music of motion content help create an impactful story. That’s why motion content affords you more control over storytelling than any other video format.
It Can be Repurposed
Another great feature of morion content is its adaptability and flexibility. You can take an explainer video or evergreen topic and use it differently on another platform. You might wish to do this if you’re looking to extend the timeframe of a campaign, for example.
With a variety of media and social platforms that support video content available, you can have a valuable piece of media to serve you for years to come.
It’s a Time Saver
Most pieces of motion content are between 30 seconds and three minutes long, which is great if you don’t have a lot of time. Studies have revealed that even a video under 10 seconds can both build purchase intent and increase brand awareness.
Thanks to their visual nature, motion content is also useful if you’re in a location that wouldn’t provide a great audio experience, such as a busy trade show floor.
Conclusion
When it comes to motion content, along with other forms of video and animation, it can be difficult to decide on a format for the particular message you’re looking to convey.
Just remember that with content creation, trial and error is crucial. So test out a particular message with different motion content and video methods.
Regardless of which type of animation video you run with, you’re taking a step towards more engaging content. And if you’re struggling to produce that content in-house, you can always call upon the services of an animation studio. Drawing on their professional skills and vast experience would give your motion content a running start and create an even bigger impression on your audience.