Money constraints are a reality for startups, and it is often challenging to fit operations into the budget. Marketing is perhaps the most daunting aspect as you need to go the extra mile to compete with established brands. You cannot miss out on mobile marketing because most buyers access brands and products on the go. The expense of mobile outreach sounds like a lot to startup entrepreneurs. But there are ways to reach audiences on a budget, provided you are creative enough. Let us share some valuable tips to up your outreach game.
Start small
Startups need not go full throttle with anything, including their mobile outreach strategy. You can take a minimum viable approach and start small with the goals and plans. Aim for visibility in the first place as it is often enough to take you at par with the competition. You can skip the bells and whistles, but remember to check the current mobile outreach trends in the market. Consider your budget, and find how you can stretch it for the best outcomes.
Ensure responsiveness for your website
An online presence is essential for every business, and startups are no exception. You will probably have a website from day one. The good thing is that a little work on your website is enough to build a mobile presence. Ensure a responsive design as it enables the website to render seamlessly across all devices, regardless of the screen size. Moreover, responsiveness gets your site some brownie points on the SEO front, so a high search ranking is an extra advantage.
Consider a DIY app
A mobile app is a next step to reach the audiences on this selling channel as it gives more than a responsive website. But not all startups can afford to hire an app development team to build an app. However, you can consider DIY with a Simple custom app builder for Businesses to fit it into your budget. You can create a custom product quickly and easily and get your startup ready to keep pace with the competitors and stay ahead of customer expectations.
Promote your mobile presence
A responsive website and mobile app can get you off the mark, but only having them is not enough. You must also promote them to ensure the audiences know you have a mobile app. Promoting it over digital stores is a good start, but you may find it expensive at the startup stage. Social media promotions are a better option as they give you a broader outreach at a low cost.
Reward mobile visitors
Pro marketers recommend rewarding your mobile visitors to make the most of your marketing strategy. Think of creative and cost-effective incentives such as free giveaways, discounts, and coupon codes. You can reward referrals to maximize the reach of your app. Collect visitor information to track their behavior and target potential buyers with personalized recommendations and offers.
Building a mobile presence need not press your startup budget. You can start small, get creative, and maximize the results of your campaigns without breaking the bank.