It’s no secret that gaining customer trust is one of the critical goals of every business’s marketing strategy. Therefore, many companies are competing to find effective ways to increase customer trust in their online business.
Explainer videos are one of the most effective ways to reach wider audiences, increase conversion rates and gain customers’ trust.
It is because of its power to explain complex concepts in a simple, engaging, and easy-to-digest way. Interestingly, explainer videos present various eye-catching visuals such as 2D & 3D animation, motion graphics, whiteboard animation, etc.
So, don’t be surprised if explainer videos can win customers’ hearts quickly and gain their trust to become loyal customers of your business.
However, gaining and increasing customer trust through explainer videos cannot be achieved instantly. You should know the best way to build customer trust through explainer videos:
1. Research Your Target Audiences
The first thing is to do some deep research about your potential customers. Once you have the data, you can create a compatible explainer video. That way, you can easily reach the right target customers and build their trust.
For example, if your product targets young mothers, then the explainer video you make uses bright colors and may provide natural solutions for young mothers through your product.
Thus, conducting profound research on your target audiences will help you achieve a successful marketing campaign.
2. Showcase Your Brand Personality
An explainer video is a great way to build brand awareness. It lets you showcase your brand’s personality, including your business profile, the benefits of your products or services, what your business can offer to them, etc.
You can put some approach in the explainer video that depicts your business, like the characters, tone, language types, and pace. For example, one company needs a funny informal video while the other business needs to take a more serious tone.
Ensure consistency in showcasing your brand’s personality to avoid confusing your customers.
3. Emotion is The Key
While text-based content has its place, there’s nothing better than videos that engage your potential customers effectively. Explainer video presents a compelling visual and audio that can attract audiences’ attention and get their impression of your business.
That way, your products or services will stick in their mind and become memorable. It’s called emotions. Thus, the power of explainer videos can convey the depth of emotion, which is impossible with other content media.
4. Actively Engage Viewers
The following way is to actively engage audiences through explainer videos on your YouTube channel or website, whether through the comments column on your social media or through questions and answers with customers, as well as all their doubts.
This explainer video will trigger customer curiosity so that it can lead customers to go to the message section. Then, you can engage with potential customers and build their trust effectively.
5. Social Proofs Convince Customers
Social proofs are very crucial to build trust in your business. Most potential customers tend to check reviews or ratings about your products or services before deciding to buy. Thus, you can include social proofs into your explainer video to convince your potential customers.
Moreover, you may also invite your customers to share their experiences of using your products or services in the form of reviews or ratings regarding your business products. The more positive reviews and high ratings, the better.
Takeaway
Building customer trust is a vital thing that every business should do. It does not happen overnight but requires process and the right strategy.
Explainer videos are a well-known marketing strategy for their power to attract customer’s attention and build customer trust.
Hence, you can implement the five steps mentioned above to help you get optimal results in gaining customers’ trust. It’s time to create your explainer videos, hire a professional, or using an explainer video company.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email/Gravatar: andre@breadnbeyond.com
LinkedIn: Andre Oentoro