Best practices for cultivating a thriving email list are constantly evolving. But with the right tactics, growing your subscriber count couldn’t be simpler. Offering users exclusive perks or content in exchange for their email addresses is a top technique for building digital relationships with prospective customers.
These exclusive gifts, known as lead magnets, can take many forms. Smart business leaders create high conversion rates by ensuring that their lead magnets are valuable to users and relevant to their business offerings. Design is important too. The best lead magnets are accessible and visually engaging, often standing out from website content in a banner or pop-up format. This survey of 70 marketing experts revealed that the most effective lead magnet was a free eBook. In particular, eCommerce businesses found that discounts and free shipping offers were a key way to generate new subscribers.
