Every business has to work hard to make sure its marketing works. But it can be hard to tell if you haven’t set any goals or key performance indicators for yourself. Sometimes there are clear signs that your marketing isn’t reaching the people you want it to, and it may be time to call in the pros, but sometimes it’s much more difficult. So, what should you look for to know whether or not your advertising is working? Find out by reading on.

You’re Making More Sales 

If you’ve been working on your marketing by yourself for months and haven’t seen any progress, it’s time to hire experts. Or, if you hired a marketing firm and saw a big jump in sales, that’s a sign that your work is paying off.

It could be as simple as changing your call to action, moving it, or rewriting your texts. Everything needs to be tested. If your sales go up, it’s a good sign that your marketing is working. Setting up a plan that shows how each part of your marketing is paying off is a good idea. Start with something like your website. After you’ve seen how well this is working, you can look at your leaflets, the events you go to, and anything else. What’s going well and what’s not?

You Get A Gut Feeling

Gut feelings are more important than you might realize, not just in business, but in life too. Listening to your gut and doing what your instincts tell you is right – combined with knowledge and experience, of course – can get you a lot further than anything else. So, if you think your marketing is working, it may well be. You’ll know because you’ll get a feeling that people like your business and that you’re growing. 

However, even if you do get this feeling, it’s crucial to check that you’re right. Backing up your gut with measured and well-researched analytics is the best approach, as it means you can be sure that what you initially thought was actually true. 

Send Out A Survey

If you want to know anything, sometimes all you have to do is ask. Conducting an online survey is one of the most cost-effective and time-efficient ways to discover how customers found you and what they think of your products. 

As communications expert Tranell Morant knows very well, it is communication that really boosts a business. So by communicating in this way with your customers, you’re not only learning about whether or not your marketing is working, but you’re also helping them get to know you better, which should drive sales in the future.  

You Experience Growth

Imagine that you have been able to pick, pack, and ship each item yourself and that you have been making a few hundred sales per month. One team member may be in charge of social media and communications while others handle other duties. You don’t, however, require a sizable crew in general.

There are suddenly more messages, and picking, packing, and shipping the items that customers are ordering requires extra help. This is one of the most important signs that what you’re doing has connected with your target market and affected growth.

It’s time to reevaluate what you’re doing if you invest a lot of money in marketing but don’t notice any signs that your business is getting business as we mentioned above. Your marketing most likely isn’t reaching the proper audience or isn’t conveying the right message.