The SEO landscape is always changing, and you need to keep up with developments if you are going to get the best value from your online hub. In this article, we cover the basics of SEO and what you need to update if you want to attract new customers and increase conversion rates.
On-Page SEO
On-page SEO is the changes you can make to the website to help users find your services with open search queries. If you don’t have quality on-page SEO with relevant keywords, you get less traction for your business, lower engagement rates, and fewer conversions. It’s easy to fix.
Start by researching relevant keywords for your business; Google Keyword Planner is a suitable place to start. Remember, some keywords are more effective than others, and you might find that long-tail keywords get the best traction. Create content with keywords like Roof Repairs.
Technical SEO
Technical SEO is the SEO that isn’t visible to users; instead, it is visible to search engine crawlers that index the pages. If you want to rank higher on the SERPs pages and attract new customers, you need to make sure your technical SEO is up to date with the latest changes.
After making SEO changes to your web pages or publishing new articles, you might want to speed up indexing for your website. The search engine crawlers will find your website eventually, but if you create a sitemap and submit it, you will benefit from faster indexing.
SEO Content
Without high-quality SEO content on your website and social media channels, you have less chance of attracting and converting new customers, and you also reduce your visibility in general. SEO content is usually built around a keyword that is relevant to your searchers.
To create a piece of high-quality SEO content, identify a keyword to work with; hopefully, you have a content calendar with engaging titles ready to go, but if you don’t, it’s worth creating one. Next, write an article using industry knowledge and find a keyword balance in the body text.
User Experience
Nowadays, search engines are focusing more and more on user experience. Everything from search intent to the loading speed of the website is taken into account by the search engine. These are called ranking metrics, and it pays to configure your website to support these metrics.
If your website is weighed down by graphics, animations, video, and low-quality content, it makes the pages slow to load and affects your search engine ranking. Similarly, if your website is not configured for mobile devices, you will not rank well due to the user experience metric.
Payment Funnel
Once you have your customers on the website, you need them to convert. A conversion could mean the sale of a product or service, but it could also mean email signup, a click button, or a content share. Whatever conversion you intend to make on your website, ensure you, direct users, with high-quality links in the right places, excellent landing pages, and a call to action.