Corporate events and experiences can attract customers, portray your brand identity, and drive revenue. However, an event can do the opposite if guests view it as wasteful or harmful to the environment.
Sustainability in businesses is more than a trend. It reduces your company’s negative impact on the environment, local community, and society. Even the most exciting and immersive brand experiences can align with your company’s sustainability goals.
Following are a few ways to incorporate sustainability at your next business event.
Choose an eco-friendly venue
Your venue is where all the excitement takes place. It can also have a significant impact on the sustainability of your event. Choose one with sustainability practices and policies in place and a history of upholding them.
A venue within walking distance of accommodation options will also reduce waste and emissions caused by transporting crew members and guests.
Communicate digitally
Reduce paper waste with an app or another digital tool that offers easy access to necessary event information. Communicate digitally through email, social media, websites, and other online sources.
Use sustainable vendors
Your vendors can make or break your event, especially regarding sustainability. Choose companies that minimize waste and source food and beverages locally. Ensure they use biodegradable or washable table items such as plates, napkins, and utensils while eliminating single-use plastics.
Make recycling easy
Ensure recycling receptacles are plentiful and easy to access, and guests understand which items go in each bin.
Let guests pick their swag
Corporate event attendees often leave with a bag full of branded items. Many of those items go unused or end up in the trash. Create a virtual store where guests can select the swag they want or offer charitable donations instead of branded items.
Emphasizing the importance of sustainability at your next corporate event will impress your guests while reducing your brand’s negative impact on the environment. Learn more in the accompanying resource about how corporate events impact the environment and ways to go green.
Infographic created by FIRST