Outdoor advertising has come a long way, with conventional billboards and banners giving way to digital signage. LED boards, poster frames, and banners are taking over the outdoor space, and they are here to stay. They are eye-catching and engaging, and the best part is that you can use them for dynamic promotions. But getting the most out of outdoor digital signage takes more than installing it in a visible location. You need to go the extra mile to hold the attention and compel the potential buyers to move down the buying funnel. Here are some proven digital signage strategies you can rely on.
Utilize strategic locations
Choosing strategic locations ensures the best outcomes with a digital signage investment. Of course, you must put it where the crowd can see and notice it. Failing to choose the apt location can waste the best content and design as they may never reach the target audience. Besides placing your signs and banners in high-traffic areas, ensure no obstructions like poles and trees as they can hinder full visibility. Try to keep off shared advertising spaces as other signage divides the customers’ attention.
Utilize the right products
You cannot create impressive digital signage without investing in the right products. Experts at Sun Vision Display emphasize the value of visual comfort regardless of the weather conditions in the area. Simply speaking, viewers should have no problems reading the sign when the sun is bright. Look for high-end reflective panels that are readable regardless of the intensity of outdoor light. You can go the extra mile with energy-saving signage that cuts campaign costs.
Win with the signage design
Design is another factor that can make or break your outdoor digital signage campaigns. Elements like layout, colors, graphics, font style, and word size are crucial to grab the attention and engage the audience for the long haul. Focus on readability while choosing the font size. Steer clear of cursive and fancy styles because they can make reading text difficult. Consider your branding image while finalizing the color and design for digital signage.
Prioritize content
Besides design, content is the other pillar of a strategic outdoor campaign. The good thing about digital signage is that you can cover more content with a dynamic interface. But you must invest the effort to create a story that sells. Including dynamic and interactive content in the campaign is an excellent idea. For example, you can provide QR codes and promo codes to potential buyers, enticing them to move a step forward for conversion.
Analyze campaign performance
Outdoor digital signage entails significant costs, but the returns make it worthwhile. You can make the most out of it by analyzing performance and reworking to fine-tune the campaign. Consider switching locations, design, and content if it seems far from delivering desirable results. You may also opt for a better display solution if there are visibility and readability issues.
Outdoor advertising can empower your brand, provided you do it right. Digital displays make an excellent option, but you must implement these measures to get the most out of them.