Companies are prone to taking their customers for granted, especially after they’ve navigated the initial teething problems and have established themselves as a profitable business that’s here for the long-term. While you should be focusing your energy on improving your products and services and looking for ways to innovate, you should also keep one eye on your relationship with your customers. So, there’s the question: is your relationship all that it could be?
Below, we take a look at four ways you solidify your relationship with your customers, all the while improving your customer service and all-around company.
More Than the Bottom Line
The company who sees their customers as nothing but a dollar sign will not be around for a long time. Indeed, there are some experts who say that any company who only focuses on making money will find it hard to come by! When it comes to your customers, you need to keep in mind why they’re choosing you, what you’re giving them, and, in effect, why your company exists in the first place. It’ll help to keep you focused when it comes to dealing with your customers.
Uniform Approach
As a customer, there are few things more frustrating than receiving mixed levels of service from a company. One day, you’re dealing with a motivated employee who goes the extra mile; the next, the employee sounds desperate to get off the phone as soon as possible. As such, it’s best to have a uniform approach to dealing with your customers, one that all of your employees adhere to. To get everyone on the same page, contact ej4 to discuss their customer service training courses. It’ll help to ensure that all of your employees are delivering excellent customer service, all of the time.
Reward Your Loyal Customers
We’re going to talk in the next paragraph about how all customers are equal, but that doesn’t mean you should treat every customer the same at all points. It’s worthwhile rewarding loyalty. This is what we call ‘building a relationship.’ It costs three times more to find a new customer than it does to keep one on the hook, so it’s in your interest to make sure that your current customers are happy with your service. One of the best ways to do this is to set aside some special promotions for new customers only. Some people can get frustrated that all the good stuff is kept for new customers when they’ve been using your services for years.
They’re All Equal
However, it is important that all of your customers are treated the same. A person giving you $50 worth of business should receive the same level of attention care as someone who’s giving you $500 worth of business. Remember, your company is not going to be judged by how it treats its VIP customers – it’s how you treat the people who aren’t giving you big business that counts. Whoever comes through your door, make sure they’re walking away happy, no matter how much they’ve spent.
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