In today’s market, e-commerce and online shopping are everywhere, taking over a significant share of sales. Several e-commerce websites represent their respective brands in the online market landscape. Still, the single most important and noticeable fact is that any website that doesn’t function well on mobile phones or smartphones has not been able to succeed.
To make it accessible with, numerous technological advancements, Magento web development would be the better choice. With smartphones increasing capabilities and the inclusion of advanced development tech stack, more people are going to switch to shopping on their mobile phones.
Almost everybody in the world possesses a functioning smartphone, and this device is preferred by many to do all kinds of utility jobs apart from recreational ones, and shopping online is no exception to this fact.
According to Statista, mobile commerce sales in the U.S. alone are expected to surpass $710 billion by 2025. This growing trend emphasises the necessity for online businesses to optimise their platforms for mobile users. If e-commerce stores are not mobile-friendly, they risk losing a considerable chunk of potential sales and customers to more mobile-optimized competitors.
Why is Magento such a preferred option for businesses while forming e-commerce websites
As already mentioned before, almost all big businesses have already recognised the value of having a strong e-commerce website and presence. Magento is a trendy choice among all businesses when they are developing their e-commerce websites because of its freedom of customisation, flexibility, ease of use, etc.
There are a lot of big companies that have used the tools and means that Magento development company provides to build a successful e-commerce website.
Magento is so popular because it has, time and again, proven to be a strong and reliable solution for making e-commerce websites and managing them.
Because of its open-source nature, Magento provides different levels of customisation abilities to website developers that can help them meet some unique requirements of the business, including optimisation for mobile commerce.
This is important because all businesses are different and unique in their way and require websites that reflect their vision and personality and lay out their customer-centric information.
We can say that it is also relatively easier to develop e-commerce websites on Magento, and the tools that it provides are very efficient in the management of these websites.
Not only that, Magento is flexible enough to have third-party extensions and applications run smoothly in helping the developers customise the websites even more intricately according to the needs of the businesses. This makes Magento e-commerce development a smooth task.
How Magento is ideal for mobile e-commerce development
As discussed initially, today, our focus is on the development of mobile e-commerce, and hence, let us Delve deeper into how Magento is an ideal choice for businesses to develop websites that run smoothly on mobiles and smartphones as well. Following are some of the essential tools and features a Magento Website Development company can benefit from while developing an e-commerce website development from Magento.
Mobile friendly designs
At the very onset, Magento provides themes and designs that are highly responsive for smartphones and mobiles, right out of the box. This gives businesses a lot of options to choose from without putting in much effort. These themes automatically adjust to different screen sizes, ensuring a consistent and smooth experience for users on mobile devices.
Progressive Web Application (PWA) Support
In today’s day and age, when there are so many options, people are initially apprehensive about using new e-commerce websites or applications, and they want to try it first on their mobile browsers for the same purpose Magento supports Progressive Web Applications, which provides an app-like experience directly through the browser.
PWAs are lightweight, load quickly, and allow users to interact with the site offline, all of which contribute to improved performance and user experience on mobile devices. This gives the customers the experience that they are going to expect if they become regular customers of the website or application and hence improves trust and faith.
Extensions and Customization
We have already mentioned how customisable the experience is while developing any commerce website or platform on Magento. With a vast marketplace of extensions, Magento allows businesses to integrate additional functionalities tailored specifically for mobile commerce. For instance, you can enhance the mobile checkout process, enable mobile wallets, or optimise the mobile payment experience using Magento’s extensions.
Potent Security measures
In mobile e-commerce, where users frequently access stores via smartphones or tablets, security is a critical concern. Ensuring a secure mobile shopping experience not only protects customer data but also builds trust and confidence, leading to higher retention rates and sales.
The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards designed to ensure that all companies that process, store, or transmit credit card information maintain a secure environment.
Magento also encrypts all customer data for better security and privacy. Magento supports SSL/TLS encryption (Secure Sockets Layer/Transport Layer Security) to protect data transmitted between a user’s mobile device and the e-commerce store.
It also provides some more competent security measures like secure payment gateways, Captcha, and Secure User Authentication and Session Management.
Multiple Storefronts management
Magento also offers management of multiple stores or websites from a single window to businesses that have more than one e-commerce website.
Magento supports multiple storefronts from a single backend, and with this, businesses can easily manage several stores, each with its own product catalogue, customers, and pricing and get accurate data points about them from one central dashboard.
Competent search engine optimisation capabilities
To perform better in today’s market on the Internet, which is so highly competitive and paced, businesses need reliable search engine optimisation capabilities to push their products and websites and make them stand out from all the crowd that is present there already. For this purpose, Magento provides several SEO tools and options for improving visibility on search engines. Features like meta tags, SEO-friendly URLs, and mobile-first indexing make it easier to optimise stores for search engines.
For all these reasons, Magento is an excellent choice. To maximise the capabilities of Magento, businesses should have a Magento expert to tailor the website while designing according to the unique requirements of a business and bring the best out of these features along with helping with third-party integrations if needed be.
Author Bio:
Bhumi Patel has vast experience in Project Execution & Operation management in multiple industries. Bhumi started her career in 2007 as an operation coordinator. After that, she moved to Australia and started working as a Project Coordinator/ Management in 2013. Currently, she is the Client Partner – AUSTRALIA | NEW ZEALAND at Magneto IT Solutions – a leading Magento web development company, where she works closely with clients to ensure smooth communication and project execution also forming long-term partnerships. Bhumi obtained a Master of Business Administration (MBA) in Marketing & Finance between 2005 and 2007.