Any entrepreneur can tell you that freedom in how they operate and are able to build their reputation from scratch, can be both a blessing and a curse. When you’re self-employed or run a small business, you get to define how that firm will operate, including certain metrics like the hours you work daily. But of course, this is a double-edged sword, because working at certain times might not be compatible with your clientele, or your reputation, while completely clean, is also rather irrelevant in the local market right now.
That’s okay because you’re hardly going to be the first person who finds themselves in this position, and the willingness to get started is clearly something you have. So, let’s consider how we can use that self-starter mindset and flexibility to our own advantage, possibly helping us power ahead and benefit in the healthiest manner going forward. Without further ado, please consider:
Consider Operating Locations
As a self-starter, with a startup, small business or self-employed practice, it’s a good idea to decide on where you’ll be operating. For instance, a personal trainer might be able to take certain clients to the gym as long as they don’t solicit business there. Alternatively, there may be perfect separate spaces curated for you, like rented office cubicles you can pay for the time you use, as co-working spaces have become more and more popular.
In some cases, they can be well-designed for specific industries, too. For instance, you can use this Salon Profit Calculator to see how much more money you would make if you rent a salon suite. As you can see, individuals of all professions can benefit from flexible operating premises.
Your Digital Suite
Consider how you’ll organize and format your digital approach to how you work as an entrepreneur. It’s very easy to picture this life as heading from place to place making deals, but really it’s about writing out your plans clearly, adding a daily structure of tasks, communicating securely and professionally, and using software to do all of this. You might use a suite such as Google Workspace, a professional website template with domain hosting and email like Squarespace, or perhaps the Adobe set of creative studio packages for freelancers. A digital suite makes a big difference in how you curate and deliver your value, and how you organize your professional mind.
Online Branding
It’s good to make use of your self-starting flexibility by toying around with how you brand yourself online. Consider template builders like those discussed above when generating a website, it can help you determine what color palette, theme, and personal designs you wish to use. Then you can format images you create to social media sizes, and properly integrate that on your profiles. The flexibility here is that you can design as many iterations as you like before you settle on one you care about, and can work with a freelance graphic designer to achieve that effect.
With this advice, you’re sure to make full use of your self-starter flexibility, in the healthiest possible way.