If you are making video content you are going about your marketing in the savviest way. The amount of online video content people are watching has doubled since 2018, and with information like that on board, over 80% of businesses are now using video as a marketing tool. Video content can also be used for e-learning, branding, explainer videos, and more.
Interestingly, but unsurprisingly, despite the popularity of videos, not all video content is guaranteed to be successful. It has to be well-designed, have high-production quality, and a really clear message. It is a complex project, and one that requires lots of input, but there is one addition that is guaranteed to elevate any video, and that is a professional voice-over.
A professional voice-over by a professional voice-over agency will actively enhance the finish, quality, and message you want your target audience to receive. With your incredible script and the use of a professional voice actor and recording studio, you can be sure your content hits the mark and brings you the rewards and response you’re looking for.
Of course, many businesses can wonder why they would add a professional voice-over when they can include on-screen text or a self-recorded voice-over instead. Why spend all that extra money on a professional voice over from a voice over agency when there are cheaper options? Read on for some of the benefits of professional voiceovers to improve your video communications:
Audiences Prefer a Human Voice
Hearing the voice of somebody that you love can be as beneficial as physically touching them, but does that kind of emotional impact apply to general voiceovers with people you don’t know? Although it won’t impact you in such a profound way, the human voice will change how you receive video content. We know that deep learning networks prefer a human voice, compared to an AI voice, and studies support that us humans feel the same. You can get text-to-speech programs to vocalize the words of your video, but it just won’t be the same as a human reading a voiceover.
The Quality Needs to Match Your Brand
The quality of a professional voice over from a voice over agency is far beyond that of any that you might create yourself. It is the highest-quality equipment operated by trained and experienced sound technicians, who also provide post-production editing so that the voice-over results you get are second to none. This is the kind of video content finish your customers will expect from your brand, maintaining their loyalty to you and hopefully attracting new customers, too.
Script Performance
One of the most prominent ways that a professional voice over impacts video communications is with script performance. The words that may lay flat on the screen are instead brought to life by a professional voice actor who adds pace, intonation, tone, emotion, and more to their performance, enhancing your video message greatly. For some videos, the voiceover is so good it becomes the main event of the content, and actively makes the campaign more memorable.
Easy Translation
A professional voice over agency will be able to translate your script, so if you want a German voice over expert, for example, they can have a German speaker perform your professionally translated script. They will also ensure the German voice-over expert used is performing with the right local dialect and accent for your target area/ customer base. This kind of service provides you with the opportunity to ensure that your voice reaches audiences in new geographical areas you’d like to move into.
Accessibility
Over two million people in the UK have issues with blindness and vision loss. By having a professional voice over you include those people in your campaign, so they don’t just have to endure the basics of a screen reader reading out your screen text.
Ability To Choose the Right Voice
One of the biggest benefits of using a professional voice over in your video communications is the ability to choose the perfect voice for your campaign. There is so much to consider to ensure that your message is heard in the way you want it to be heard. The following factors will have an impact on the way your message is received:
- Gender – gender may be relevant if the product is targeted at a specific gender group. One study suggested that with a female-targeted product, the sex of the voiceover artist significantly impacted the advertising results, but with a male-targeted product, the sex of the voiceover artist is less relevant.
- Accent – accents are incredibly important because we perceive accents in different ways. Foreign accents are proven to be perceived more negatively in adverts than those that don’t use foreign accents. Some accents are assumed to be related to different social classes, so they may alienate your audience, or endear them to you.
- Natural Tone – the natural tone of your chosen voice actor will have an impact on video communications. Feminine, higher voices can add a more youthful, playful, and sometimes sexy element to a voice-over. Deeper, more masculine voices may be received as more authoritative and serious. With an extensive library of voice actors available from a voice-over agency, you can choose the perfect natural tone for your campaign.
Why Not Get In Touch With A Voice Over Agency To See How They Can Help You Elevate Your Video Communications?
With the help of a professional voice over agency you can enhance your video content and communications so that it reaches your audience and leaves a positive impact. It’s the essential addition to any video, ensuring it has a professional and dynamic finish that takes it far beyond flatlining visual content, bringing the message to life and hopefully, leading to more sales, customer loyalty, and brand awareness.