As a retail business owner, there’s lots to consider that may affect the outcome of your operations. From store layout to employee onboarding, there are many ways to accommodate customers and staff to ensure they’re receiving the best experience while frequenting and working at your store.
According to CDC statistics, there are approximately 60 million individuals nationwide who live with a disability. Equating to roughly 25 percent of the nation’s population, customers and employees who fall under the American Disabilities Act (ADA) are to receive reasonable accommodations from businesses.
Here are reasons your retail business should be ADA compliant:
Promotes Accessibility for All
Having an equally accessible location for everyone is a relief for those who may have limited mobility or other concerns preventing them from enjoying your business. For example, having a touchless automatic door may benefit individuals recovering from an injury or parents shopping with small children in strollers.
You may want to ensure your POS terminal is ADA compliant for those with visual impairments by implementing screen designs with specific brightness levels and fonts. These business design modifications encourage equal access for all people and keeps your store in their good graces.
Encourages Inclusivity
No one wants to create a hostile work environment. Following ADA standards promotes a more inclusive environment for everyone in your retail store, regardless of their activities. Fortunately, remaining in ADA compliance is relatively inexpensive and offers solutions to combat challenges these communities may face.
Keeps Your Business Compliant With the Law
The Americans with Disabilities Act works to protect those with disabilities from any kind of discrimination, whether it be through work or shopping at a location. The Act monitors businesses to ensure they comply with accessible design requirements. Public entities who are in violation of ADA standards may receive a fine up to $150,000.
Builds a Positive Reputation
Ensuring your retail store is ADA compliant is the right thing to do! Customers are more likely to give repeat business to those who are willing to make socially responsible decisions. If your business is accessible and follows ADA standards, this may help build a positive reputation, encouraging more business in the long term.
Also, those currently working for your business may expand the talent pool of potential team members to join your workforce.
Your retail business should be ADA compliant for several reasons; not only does it build goodwill, but it encourages inclusivity while creating a better environment for your team and shoppers.