What Is Better: to Hire a Professional To Build a Website or to Cope On Your Own?
Nowadays it’s almost impossible to imagine any business startup without a website. Having a web page is vital since it attracts new customers through Google, showcases your products, and makes you look professional.
It doesn’t even matter whether you are a small business owner or run a corporation, your website is an indication of serious intentions and credibility. The creation of it might be a time-consuming and overwhelming task, as you need to put a piece of yourself into your web page. Thankfully there is plenty of learning materials which can help you learn how to build a website with bluehost and other providers, which can reduce the stress and time investment required. If you decide to build a website on your own, pay attention to these resources that can simplify your work and make it more enjoyable. MasterBundles can be a good inspiration option as it provides you with ready-made solutions such as a variety of the best illustrations, fonts, templates, stock content, add-ons, patterns, textures, and more.
But what if you want to hire someone to create a web page for you? Let’s delve into this topic.
You are supposed to consider professional help, if:
- You have enough budget to spend on your site as it isn’t a cheap option;
- You’re ready to wait at least a few weeks for the final product;
- You want to make sure that your site’s desktop and mobile experiences are the same;
- You don’t want to handle any design or technical aspects yourself.
How exactly can a web designer help you?
The well-known proverb says: “Meet people by clothes, see off by mind”. That’s the same with the website. We all want to be sure that our sites create the best first impression.
Research shows it takes website visitors less than one second to judge a website, and that first impression is often associated with the brand as well. It’s a job of a web designer to combine text and graphics to create the layout.
Is there anything a web designer can’t do?
It is a tricky belief that if you hire a web designer, he will solve all the problems at once and you will have a completely filled web page. Unfortunately, it isn’t the key. Web designers aren’t web developers. A designer focuses on the visual aspects of the site while a developer is responsible for technical components.
Why is it important to have a web designer
- Boosting your brand image
Your website design elements, like colors, fonts, images, etc. all form your brand identity. Consequently, you need to pay attention to selecting them and keeping them on your website. Look at the screenshot of Tiffany and Co’s homepage, for instance.
Pay attention to the way this brand has used its remarkable colors and jewelry on a white background. Blue & turquoise are the colors of the company’s logo along with packaging and brand elements. The website maintains this consistency because these two distinctive colors represent the brand and people associate them with the company.
A professional web designer will help you to implement such significant elements on your web page. And as a result, it will boost brand recognition.
- Having a Convenient Layout
When it comes to layout there are many different principles you can use and be confused with. Which one is better? A beginner in this field might be disrupted by the ways the website can be designed: classy, minimalistic, or modern. However, a skilled web designer will use his in-depth experience and manage to find the best option specifically for your business.
The crucial thing is to keep your homepage minimalistic and free of clutter.
Let’s compare two websites, which appeals to you more?
Remember, potential customers barely read every word on a website. Instead, they want to scan the page, picking out keywords, sentences, and images. Therefore, the fewer site visitors have to read or click on, the more they’ll be able to process and evaluate your content.
With the help of an experienced designer, it might be easier to know what content should be shown above the fold and what should be enhanced with media features, etc.
- Enhancing Site Navigation
Most of your customers visit the website with one main goal – to find useful information. Consequently, your web page’s design should make their search easier. In other words, you ought to take your customer’s hand and help them to navigate without getting lost.
The main types of site navigation include:
- Horizontal navigation bar which lists the major pages side-by-side and is placed in the website header.
- Dropdown navigation menu where general items are listed in the top-level navigation bar.
- Hamburger navigation menu where items are listed horizontally on larger screen sizes. When visitors click on this three-line icon, a vertical drop-down or horizontal pop-out appears with the navigation links.
- Vertical sidebar navigation menu that includes items stacked on top of each other and positioned in the sidebar.
User-friendly websites encourage people to engage with the content and take the desired call to action.
- Using Appropriate Fonts and Typography
Optimizing your typography also optimizes your user interface. It’s a well-known fact that the font we use on our website should be easy to read.
However, the actual selection should depend on your target audience. If you want to attract a young audience, you should use some fancy fonts. Whereas if you concentrate on older people, you ought to consider cleaner and simpler options.
The font you use should also reflect your brand personality and indicate how you want to look: professional or fun.
Wrapping it up
Considering everything, it is up to every business owner what to choose: to hire someone to build a website or to do it yourself. There is no accurate solution. Everything is individual for each enterprise.
The one thing that is known for sure is that creating a web page will bring you closer to success. We wish you patience and devotion to your business. Remember that small steps make a big difference.