Happy customers aren’t the only important feature of a winning business model. Still, building a client-centric company will naturally give you the best chance of seeing sustained success.
It may seem like a daunting prospect, but small steps can have a huge impact. Incorporate the six steps below into your strategy and you won’t go far wrong.
#1. Invest in your team
Look after your employees, and they will take care of your business. The majority of the brand’s customer interactions will be handled by workers rather than you. So, learning to recruit top talent and train them to deliver the best client experience will be key. If consumers love the people behind the brand, they will look more favorably on its products.
Besides, knowing that you have a strong team by your side will make your managerial duties far easier.
#2. Know your audience
It’s very natural that you want your business to reach the largest possible audience. In reality, it is likely that your company will see far better results by targeting a smaller audience that will bring high conversions. Not least because your brand will become relatable. From marketing to ongoing customer care, the rewards can be huge.
Better still, it’ll give you a chance to show that you understand their pain points and make them feel valued.
#3. Focus on consistent marketing
Marketing is a central feature of your marketing efforts. Modern consumers interact with brands across multiple channels and interactions. As such, you must be sure to promote a consistent message. Working with an expert like Joey Armstrong allows you to build and implement a clear strategy. It will boost conversions and subsequent loyalty.
From color schemes to the tone of your content, a defined brand image will also guide your daily operations.
#4. Reward loyalty
Most companies will promote special deals to attract new clients. However, it is common knowledge that up to 80% of your sales can come from 20% of your customers. This will only happen when you give them a reason to return. Loyalty schemes, promotional goodies, and VIP events can all have a positive influence.
It is statistically quicker and more affordable to gain a repeat sale than recruit a new customer.
#5. Value their opinions
Consumers like to feel that they are on a journey with you. This close relationship with the brand will often translate to an increased average purchase amount. Displayr’s Kris Tonthat explains the value of customer feedback and how it can guide your future decisions. In turn, it can make your company more effective and efficient.
Crucially, when they see that their ideas have been implemented, customers enjoy a strong bond with the company.
#6. Show responsibility
Finally, it’s important to acknowledge the fact that consumer mindsets are changing. People are now more conscious about their habits than ever before. And they want to work with brands that are aligned with their views. This means adopting greener productivity, supporting worthy causes, and building a better future.
It is the type of move that will make customers feel proud to be associated with your brand. In turn, you will secure their advocacy.