Organic traffic is one of the most important sources of traffic for any website. It is the visitors who come to visit websites through unpaid or natural search results.
Every SaaS business is unique, so the best way to increase their organic traffic will vary depending on their specific needs, for which they can seek the services of a SaaS digital marketing company to help them thrive in their industry.
However, there are some general best practices that all SaaS businesses should follow in order to see the best results.
Tips for Boosting SaaS SEO Efforts
Optimizing website for speed and mobile friendliness
Google confirms site speed to be a ranking factor, and it’s also important for user experience. If websites take too long to load, people will click away before they even see what a company has to offer.
With Google searches now coming from mobile devices and surging in popularity, SaaS organizations need to ensure their site is optimized for mobile use. This means having a responsive design that adjusts to different screen sizes, as well as making sure their content is easy to read and navigate on a small screen.
Perform keyword research based on buyer journeys
The ideal business customers are the ones who are most likely to buy the product or services. To rank for the keywords that will actually generate leads and ones for which customers are actively searching, SaaS businesses need to understand the different stages of the buyer’s journey.
They should start by identifying the main keyword themes for each stage of the buyer’s journey. The stage of the buyer’s journey will determine the type of content they can create and the keywords they should target.
For example, someone who is in the awareness stage is going to be searching for general information about their problem, so the content being produced should focus on educating them about their options.
On the other hand, someone who is in the decision stage is going to be looking for specific information about a company’s product or service, so their content should focus on highlighting the features and benefits of what they have to provide.
Create high-quality that address customers’ needs
This means creating comprehensive, well-researched, and engaging content that provides value.
Google’s EAT algorithm update put an even greater emphasis on the quality of your content. The acronym stands for “Expertise, Authoritativeness, and Trustworthiness” and it ensures that the content that appears in search results is of the highest quality.
To meet Google’s EAT guidelines, content written by experts or authorities on the topic should be comprehensive, and be engaging and well-written
Stealing competitors’ data
Businesses can mine a lot of valuable data to find what’s working well for their competitors and adapt it to their own business. Some data that can be helpful include:
- Target keywords
- Backlinks
- Social media engagement
- Content topics and formats
- Internal links
- Website design and architecture
Conclusion
Growing organically can be a slow process, but it’s well worth the effort. Not only is it more cost-effective in the long run, but it also allows SaaS businesses to build a sustainable business with a loyal customer base.