It’s amazing how much online event registration and ticketing have evolved over the past few years. A wave of new trends is redefining how events are planned, promoted, and ticket sales handled.
Driven by an explosive mix of technological advancements, innovations, and evolving customer needs, the landscape of the event sector has turned into an open canvas for unleashing creativity.
So get ready as we dive into the trends that have changed the event industry for the better.
1. Bringing Live and Remote Attendees Together through Hybrid Events
You won’t believe it if we tell you you can shatter the boundaries by bringing live and remote attendees together. Just unleash the power of hybrid events to set the stage on fire.
Why Hybrid Events are best?
- They have a wider reach than traditional events. Attendees who are far away can also join the live event online.
- You can engage physical and online attendees simultaneously.
- You get more data insights for post-event analysis and continuous improvement of events in the future.
Things to keep in mind while organizing Hybrid Events
- Make sure you have ample security for both virtual and physical attendees. Especially in the case of virtual attendees, make sure the data you have gathered is safe.
- Don’t forget to engage the virtual attendees through interactive tools, Q&A sessions, polls, and virtual networking platforms.
- Make sure there aren’t any connectivity issues or technical glitches.
2. Changing the Dynamics of Event Management through Virtual Events
Online events have changed the dynamic of the event industry. But let’s take it to the next level. What if we told you that you can organize an event but you don’t require a physical venue? Say hello to the virtual event!
Why is Virtual Event awesome?
- It saves you money because you don’t have to worry about booking a physical venue.
- It has a wider reach than your traditional physical event.
- It reduces carbon footprint.
- It increases the accessibility of events.
- It also lets you record the event and sell tickets online as much as you like.
Points to ponder while organizing a Virtual Event
Organizing a virtual event is more challenging than it seems. Keep these tips in mind,
- Always choose the right platform for your event.
- Hire a good tech team.
- Always ask for feedback after the event ends.
- Communicate changes made in the schedule at the earliest to the attendees.
- Don’t forget accessibility.
How AR and VR have changed the World of Events
Technology has changed how events are conducted. It’s important to adapt to the change. The newer generations (millennials and Gen Z) are more tech-savvy as they want the events to be more immersive and interactive.
So what can you do to make their experiences go from mundane to mind blowing? Just unleash the power of AR and VR
You can increase the engagement of virtual events through the use of AR and VR.
Multiple QR scanners, Realistic 3D models, hidden clues, lots of exclusive prizes, and whatnot. Congratulations! You have successfully converted the event into a virtual interactive maze.
But wait there’s more! AR and VR have also made viewing live sports and concerts a surreal experience.
It can be used to enhance the experience of attendees by making them interact with the band members and clicking selfies with them. An exclusive virtual pass for backstage where they can see their favorite stars in action. Why not?
And, don’t forget that you can wow the attendees by making them cheer for their favorite team from home. Providing them with real-time data analysis, and a 360 degree view of the stadium will make their overall experience unforgettable.
3. AI has ushered in a New Era of Event Management
AI has taken the world of event management by storm. Writing emails, promotions, newsletters, analytics, etc, has been made easier thanks to AI.
But it doesn’t end here. It has diverse uses.
- It determines areas for improvement through feedback analysis.
- It analyzes the event data, enabling organizers to improve future events.
- It enables organizers to personalize the experiences of the attendees
- It helps in setting up dynamic event ticketing prices
And here comes the best part! The Chatbots.
Thanks to AI, Chatbots have brought a revolutionary change in customer experience. Here’s how,
- They are available 24/7. So you don’t have to worry about missing the attendees’ query.
- They provide real-time assistance to the attendees.
- Now you don’t have to worry about FAQs. Let Chatbots handle them for you.
- They can make tailored recommendations based on the interests of attendees.
- They also collect valuable data that can be further analyzed to improve future events.
Drawbacks of AI
AI has made the world of event management easier. But remember it’s still in the evolution phase and too much reliance on it can cause more harm than good.
Here are a few drawbacks of AI that you should keep in mind.
- It is vulnerable to security breaches and 3rd party intrusions.
- The responses provided to the queries at times may feel robotic and devoid of emotions.
- While writing event descriptions, newsletters, emails, etc. can make mistakes.
- It’s not a cheap technology. It requires investment.
- During analytics, the information provided may not be accurate.
4. Digital Ticketing has Made the Experience Seamless
Gone are the days of selling tickets on the counter. It’s time for digital tickets to shine. They have transformed the world of event ticketing. They can be easily sold online and the money is directly received in your account.
Not only this but these digital tickets can be stored in Google or Apple wallets of attendees. This eliminates the possibility of theft or duplicate entries.
Here are other reasons why E-tickets are increasingly becoming popular,
- They can be tailored to provide a personalized experience to the attendees. This increases engagement.
- They can be priced dynamically to suit the preferences of attendees.
- They promote sustainability.
- They can be quickly scanned through QR code scanners.
- They enable organizers to instantly communicate to attendees regarding venue change, cancellation, or other important details.
- They can be used for data insights and analytics to further understand the psyche of attendees.
But wait there is something else that has made E-ticketing robust, it’s the advent of facial recognition technology that also offers a contactless and frictionless entry experience.
Here are the benefits of facial recognition tech,
- It simplifies entrance at the venues. So no more pushing and shoving.
- It eliminates the need for physical tickets.
- It removes the hassle of a QR code scanner too.
- It flags unauthorized access. So there is no need to worry about attendees’ identity.
Conclusion
The world of event management shines brighter than ever before. It has become a canvas of crazy possibilities thanks to technology.
From hybrid events uniting remote and live attendees to the immersive world of virtual experiences empowered by AR and VR, the sky has become the limit.
AI has revolutionized event management, enhancing personalization and efficiency, while digital ticketing, especially through facial recognition, promises an awesome and seamless experience.
So the dynamic nature of these trends should be acknowledged. The world of event management is going through a beautiful metamorphosis and it’s stunning!