After launching your startup months ago and brainstorming different marketing strategies for your new venture, you eventually opted for direct mail advertising. Indeed, you couldn’t have chosen a more effective product promotion method.
Direct mail advertising excels over most traditional marketing methods, including posters and flyers, in its simplicity and cost-effectiveness. This marketing approach allows you to personalize your newsletters to address each recipient’s pain points.
However, not all direct mail marketing campaigns guarantee returns on investment (ROI). For many entrepreneurs, the difference between success and failure depends on how the promotional messages are packaged. In some instances, it has much to do with the appearance of the correspondence envelopes.
If your direct mail marketing hasn’t yielded much despite your concerted efforts, there’s a likelihood that you’re using plain envelopes. Now is your chance to spice up your marketing campaign by making a smart switch to branded envelopes.
Here’s everything you need to know about branded envelopes for professional correspondence.
What Are Branded Envelopes?
Branded envelopes are essentially envelopes containing customized business information. Many alternative monikers, including personalized envelopes and printed envelopes know them.
Most branded envelopes feature a company’s name, logo, slogan, and contacts. Some larger envelopes may feature additional branding information, including social media handles, mission statements, and vision.
In the ever-dynamic corporate landscape, branded envelopes have registered an exponential surge in popularity. The envelopes are predominantly used in direct mail marketing, although there are digital versions for email marketing.
The growing need for branded envelopes has triggered a corresponding rise in the demand for envelope printing solutions, including industry leaders like Kiasu Print.
Kiasuprint.com is an online print-on-demand (POD) company that provides branded envelope printing services with a view to accelerating your business growth. The Singapore-based company offers other professional branding solutions, including business cards, name cards, stickers, flyers, and folders.
What Are The Benefits Of Branded Envelopes?
1. Increase Your Brand’s Awareness
The era of corresponding using plain envelopes is far behind us, thanks to the emergence of branded envelopes.
Branded envelopes have a remarkably high open rate compared to traditional envelopes. Even for first-time recipients, the mere sight of your company’s logo is enough incentive to tear the envelope and check out the enclosed newsletter.
Besides, many people are likely to hold on to printed envelopes much longer, even after reading the enclosed message, further enhancing your brand’s image. That’s in contrast to plain envelopes, which are typically tossed into the trash as soon as they serve their primary purpose.
2. Make Your Company Stand Out
In the modern corporate landscape, where cut-throat competition is the name of the game, standing out from a crowded space is essential.
Enclosing your mail in branded envelopes provides an excellent opportunity to make a lasting first impression.
With custom envelopes, the first thing that hits the recipient’s eyes is your business name, logo, and contact information. Even if the person takes no further action immediately, the image of your company’s emblem and name will remain in their memory for a while.
3. Timeless Marketing Strategy
Plain envelopes have little aesthetic value. Once a recipient retrieves the enclosed message, the envelope will quickly find its way to the bin.
On the flip side, many people will be happy to hold on to logo-bearing envelopes even after ceasing correspondence with your company. This ensures more people interact with your branding information, giving your business a timeless appeal.
Besides, you don’t need to worry about accidentally getting the prints on your branded envelopes washed out. Simply pick a waterproof paper material and reliable printing technology, then watch your branding information shine through.
4. Low-Cost Advertising Option
Many companies allocate thousands of dollars to branding, never to recoup their return on investment. If you’re a fledgling startup operating on a shoestring budget, you may not have sufficient funds to set up a billboard on a downtown street or outsource high-end digital marketing teams. That’s where branded envelopes come in.
A regular envelope starts from $0.7 apiece. Even if you factor in the printing fees, which can be as little as $0.3 per copy, you still get to save a significant amount.
The low-cost nature of branded envelopes is also evidence of their timeless appeal. A single envelope can be seen by scores of other people besides the original recipient, making your company more discoverable at no extra cost.
5. Remarkably Customizable
The reason it’s called a branded envelope is that you can get it printed with your custom business information. Fortunately, there’s a plethora of branding information that you can feature on a branded envelope.
At the very least, branded envelopes should contain your company’s name, logo, and telephone number. Such information is typically printed on the upper right corner of the envelope, allowing you to address the recipient in the middle left section.
For larger envelopes (those measuring more than 110mm x 220mm), you may incorporate additional information, such as your company’s tagline and mission statement.
Final Word
Switching to branded envelopes can reenergize your direct mail campaigns by allowing you to target new clients as you endear existing customers to your brand. While this marketing approach may have a slow take-off, it can guarantee hefty returns in the long run.
If you struggle to leverage custom-printed envelopes to improve your brand’s awareness, consider engaging a seasoned marketing agency. The company will conduct a quick audit of your short- and long-term business goals before recommending the best ways to incorporate these customized envelopes into your direct mail campaigns.