Social media is one of the most affordable, efficient, and quickest ways to reach a significant percentage of the world’s population, which is why it should be a crucial part of any good digital marketing campaign. If you’re not taking advantage of social media platforms just yet, you might be missing out on great benefits in terms of profits and new growth opportunities. Social media can bring plenty of brilliant advantages to your company, and here are just some of the most notable ones you might enjoy:
Boosting brand awareness
With billions of people all around the world using social media each day, these platforms truly seem like the most efficient and logical place for reaching a wider audience and more highly targeted consumers. While it’s easy to think that customers only engage with brands they already know online, the truth is that a significant percentage of users find new businesses, products, and services through social media.
Targeted ads, sponsored posts, and even a regular uploading schedule consisting of engaging content can all be effective in this instance. However, it’s still crucial to ensure you select the most used and relevant platform for your specific audience in order to be successful, whether that means Facebook, Instagram, Twitter, YouTube, or TikTok.
Establishing authority
Consumers also look to reliable businesses for more information and insights regarding their respective fields, and social media is truly a perfect place to share this. Regardless of your industry, sharing information on relevant and interesting topics in your niche can help to establish you as an authority and a trusted industry professional consumers always turn to for dependable information.
LinkedIn is a particularly great platform for establishing yourself as an industry leader, which is why companies from all across Europe tend to focus their efforts on this website as well. This network is more business-oriented and provides plenty of opportunities for establishing thought leadership, an aspect that makes it particularly popular among B2B companies.
Generating new leads
Social media platforms represent one of the easiest methods for generating new leads, increasing organic traffic to your website, and building more interest in your products and services among your audience. This is an important advantage to your business, as just a couple of taps and clicks can allow you to collect leads and reach success.
Australian businesses, for example, are quite familiar with this benefit, which is why they often hire SEO experts from Sydney to streamline their digital marketing strategies. Such skilled and experienced professionals can leverage your website and social media profiles to improve your search engine rankings, build a more credible online presence, and ultimately increase the return on investment from your online marketing campaign.
Increasing your sales
Of course, social media is also a crucial aspect of your sales funnel, or the process of new contacts becoming new customers. When potential consumers visit your social media pages, simply scrolling through your content and seeing the unique products and services you offer can encourage them to visit your website and make a purchase, or even buy directly through the social platform.
However, you can also influence purchasing decisions even further. Promoting your content on social media, investing in pay-per-click ads, partnering with influencers, and even creating viral content can all help to boost your sales and increase your revenue with minimal effort.
Maintaining relevance
Research suggests that around 70% of social media users log into their profiles at least once a day, and nearly 50% admit to checking social media several times a day. This means that social media platforms could provide you with a brilliant opportunity to connect with followers and consumers each time they log in.
Just make sure to keep your social media posts informative, entertaining, and engaging, and your audience will be glad to see your content appear in their feeds and happily interact with it. And when consumers engage with you often, they will also keep your brand top of mind, meaning you are much more likely to be their first choice when making new purchasing decisions.
From increasing brand awareness to boosting sales and profits, social media can have a number of great advantages for your business. Invest in an effective strategy now, and see your company grow in the near future.