Site iconLead Grow Develop

The Role of SEO in a Modern Marketing Team

How to Create an SEO Content Strategy for Small Businesses 01

In modern marketing teams, search engine optimization (SEO) is no longer just a technical task handled by web developers. 

SEO specialists and managers have become a pivotal role within the modern marketing team, driving organic growth, enhancing brand visibility, and supporting various marketing initiatives. 

Let us explore the multifaceted role of SEO in a contemporary marketing setup and why it’s indispensable for digital success.

Importance of SEO in Digital Marketing

SEO can be considered a cornerstone skillset of digital marketing. It ensures that your content is discoverable by search engines and accessible to your target audience. Organic search is responsible for 53% of all website traffic. Bottomline: SEO is an important role in online visibility.

The SEO Marketer Role

This isn’t made known enough, but good SEO consultants are the wearer of many hats, balancing creativity with analytical skills.

Their primary responsibilities include:

  1. Keyword Research and Analysis: Using tools like Google Keyword Planner and Ahrefs, SEO marketers identify relevant keywords that potential customers use to find products or services. This involves understanding search intent and targeting keywords that align with the company’s objectives.
  2. On-Page SEO: This encompasses optimizing title tags, meta descriptions, and header tags to ensure they are keyword-rich and compelling. Internal linking strategies are also employed to enhance site navigation and distribute link equity throughout the site. Content optimization for keywords ensures that the website’s pages are relevant and valuable to users.
  3. Off-Page SEO: Building backlinks from reputable websites is crucial for enhancing domain authority. This can be achieved through guest blogging, outreach campaigns, and leveraging social signals and brand mentions to boost the site’s credibility and search engine rankings.
  4. Technical SEO: Ensuring the website’s technical aspects are optimized is vital. This includes improving site speed, ensuring mobile-friendliness, and implementing structured data and schema markup to help search engines understand the site’s content better.

Content Strategy

SEO marketers also play a major role in content strategy. They develop SEO-friendly content that meets user intent AND rank on search engines.

Goals and KPIs

The success of an SEO strategy is measured by various key performance indicators (KPIs), including:

These KPIs largely overlap with many other modern marketing KPIs.

The Skillsets of an SEO Specialist 

The SEO specialist requires diverse skill sets:

Integration in a Modern Marketing Team

Integrating an SEO specialist within a marketing team enhances overall marketing efforts. Our  digital marketing agency in Singapore values individuals with SEO skill sets for both their creativity and analytical skills.

Collaboration with the CMO

The Chief Marketing Officer (CMO) and the SEO specialist must work closely to align SEO goals with the overall marketing strategy. This involves:

Working with the Graphic Designer:

Coordination with Paid Search Specialist

SEO and paid search (PPC) specialists must collaborate to create a blended search strategy:

Collaboration with Content Marketer

Content marketers and SEO specialists must work together to create content that ranks well and meets user needs:

Collaboration with Web Developers

Conclusion

SEO experts are an integral part of a modern marketing team, driving organic growth and supporting various marketing initiatives. 

By understanding its role and integrating it effectively, businesses can enhance their online presence, achieve better search engine rankings, and ultimately drive more traffic and conversions. 

Exit mobile version