Country clubs have been part of American society for over a century. They were initially founded by the upper-class elites that wanted to capture the feeling of the successful American and create a place for sports appreciators. The number and popularity of country clubs quickly grew as suburbanization and industrialization came to fruition in the 1920s.
Today, country clubs are still popular in American society. They’re where events, entertainment, and socialization take place, creating networking opportunities and connections. So, what are some actions you can take to bring in more members? Let’s discuss a couple of tips for running a successful country club.
Increase Your Social Media Presence
Social media is a fantastic way to extend your audience reach. It’s both a fun way to connect with existing club members and gives those interested in joining your club an opportunity to experience what it’s like to be a member.
Social media will also allow you to share the promotional events and special occasions happening at your club. Once you’ve created a social media account, post new captioned pictures daily to keep your content fresh and maintain relevance.
Offer Online Booking Opportunities
It’s no secret that technology can significantly impact the relevance of a business. Another successful country club tip? Instead of solely relying on word-of-mouth, phone calls, and flyers, consider setting up a means for club members to book your club’s services online.
Such automation has made it easy for members to choose the class and slot times they want with a tap of a finger. Consider, also, training staff members who may be unfamiliar with online booking systems and guiding them if they have any questions.
Provide Means of Transportation
Club members pay hefty fees to stay in your country club, so it’s expected to have services that cater to their needs. This includes offering various transportation methods so they can move easily along club grounds.
Golf carts not only make playing 18 holes significantly faster, they allow members to get around your club swiftly. We recommend teaching members beginner golf cart etiquette before they can get behind the wheel, so other guests and staff aren’t affected.
Host Tournaments and Events
What’s the point of being part of an expensive country club if there isn’t anything special happening from time to time? When you host tournaments and special events, club members are more inclined to swing by or participate in the fun.
You can host golf, badminton, tennis, and other sports events to give your members a chance to show their talents. Additionally, you can host other fun activities for non-athletes, such as yoga, recreational swimming, and horseback riding.
Bringing more guests into your country club, making your guests feel special by creating and automating experiences and hosting events, and providing various and reliable means of transportation will help your country club run successfully.