Every business owner wants to build a brand that becomes a household name. However, many struggle with creating a unique brand identity that stands out from the competition. One way to distinguish your business from the rest is to stay consistent and on-brand with your marketing. Learn several tips for staying consistent in your business marketing and how to build up your brand.
Establish a Company Personality and Stick to It
You can’t stay on-brand in your marketing if your business doesn’t have a strong brand identity in the first place. To create your own brand identity, you need to analyze your target audience and products or service to discover how you want to portray your brand. This will help you establish your own unique brand voice, which is your brand’s personality and how you present your business to the world. The language, imagery, and designs you utilize in your marketing will change depending on your target audience and the products or services you provide.
Get All Employees Involved in Company Voice
Once you have discovered how you want to present your brand, you must get your entire company on board. If your marketing team is the only side of the company using the correct designs, imagery, and terminology, you’ll immediately encounter consistency issues. It’s important that you train your entire staff to maintain your brand’s voice and image. This is especially important for your customer service team, since these company members are the ones who interact with your customers the most. Ensure that the marketing and customer service sides of your company understand your brand voice inside and out.
Prioritize Cross-Channel Consistency
Modern marketing teams manage business accounts on a variety of accounts and channels. Many marketing teams manage their business’s email channels, social media accounts, SMS messaging, newsletters, and more. This is known as multi-level marketing, and it’s important to remain consistent with your brand voice on each of these levels. Use the same imagery, language, logos, slogans, and more in your business’s social media as you would in your customer emails. This helps build brand recognition and makes your business more recognizable to the customer.
Staying on-brand in your marketing is important to build your brand, promote loyal customers, and more. Now that you know these tips for how to successfully stay on-brand in your marketing, you can apply these strategies to your future materials and promotions. You’ll be able to stay engaged with your audience and create more first-time customers and returning buyers alike.