Every business needs to attract customers to stay afloat and generate profits. If you’re launching a start-up, you’re looking to expand your client base or you’ve recently lost customers, it’s important to be proactive in bringing customers in and keeping hold of them. In this helpful article, we’ll share some top tips and tricks to help you boost client numbers.
Enhance the aesthetic of commercial premises
If you have a company office, you run a store or a restaurant, or you welcome customers to a venue, base or hub, it’s critical to make a good impression and encourage people to want to visit or learn more. There are myriad ways to do this and you should tailor your strategy to suit your brand and your target customer. If you own a toy store, for example, dress your windows and use fun, eye-catching, colorful signage and a custom decorative window film to turn heads and lure passers-by in. If you own a real estate firm, make sure your office looks sleek, professional, and smart. For a trendy bar, you could entice visitors with neon lights or bespoke signage. Take the time to inspect your premises inside and outside and note down any issues, such as damaged signs, lighting that doesn’t work or broken or uneven paving. Clear away trash bags, clean the windows and doors frequently and add pleasant scents to create a good impression when customers walk through the door.
Promote your business on social media
Social media is a brilliant platform for new ventures as well as established brands. Use social media to build a following and form relationships with customers and new followers. Promote and advertise products and services and tell people all about your brand, how it came to be and why it’s different from others. If you’re new to social media, and you want to boost follower numbers quickly and affordably, it’s an excellent idea to advertise promotions and giveaways. If you host a competition, for example, you can invite followers to share your post, tag friends, and add a hashtag to cause a ripple effect.
Publish reviews and testimonials
Most of us use reviews to help us find businesses or choose which products to buy. Over 90% of consumers now check reviews online before making a purchase or getting in touch with a company. Positive reviews and great feedback can help you to attract attention, outshine competitors and increase sales. Share rave reviews on your website and social feeds and encourage customers to leave comments on popular review sites. Try to improve your score. It’s wise to use feedback and ask customers to share suggestions to encourage repeat orders and reward loyalty. You may find that people would appreciate a bigger range of delivery options, for example, or there may be problems with staffing numbers, which means that clients aren’t happy with waiting times.
Attracting customers is vital for businesses to make money. If you run a company, and you’re keen to expand your client base, promote your business on social media, enhance the aesthetic of physical premises and publish reviews and testimonials to encourage prospective customers to choose you.