Suppose your business’s target market is the younger generation. In such a case, among the best digital marketing approaches, you can use to your advantage is social media marketing. Twitter, for instance.
Twitter Marketing
Today, marketers are seeing the value of using Twitter to elevate business brands, launch marketing campaigns, and conduct product launches because it has been apparent that about 16% of Twitter users belong to those who have purchasing power and higher income bracket.
The value of Twitter became essential to marketers that founders and developers continue to improve its service so users can utilize it effectively. One of the features they launched recently is Twitter Spaces.
An Overview To Twitter Spaces
Twitter Spaces is a wonderful feature that facilitates real-time audio rooms that enable users to listen to and participate in public audio conversations. It started exclusively for Twitter users with 600 followers, but this soon changed and can now be accessed by anyone regardless of followers.
But wouldn’t it be more fun to start a conversation when your handle has many followers? For this reason, you can try to buy real Twitter followers from reputable sources if you need that. And perhaps, you’re new to this feature and looking into exploring it. In such a case, then this post is for you.
Below are some notable reasons why your growing business must take advantage of it.
- Twitter Has About 300 Million Active Users
Statistics suggest that, currently, Twitter has approximately 329 million users- which comprises of millennials with higher income, education, and purchasing power, with 76.9 million coming from the United States.
Also, Twitter users have been found to research the brands they intend to patronize from the platform, leading them to purchase from these brands. This proves that campaigns launched on Twitter could be very effective; the reason also why ad revenues on the platform continue to climb year after year.
- Twitter Spaces Can Encourage Interaction
Like in live podcasts and conferences, listeners can raise their hands virtually in the room if they want to raise a point, contribute to the discussion, or air their opinion about the topic. And since Spaces is an audio-only feature, those who are camera-shy can feel comfortable and less anxious speaking in public.
Businesses can create meaningful spaces relevant to their brand and encourage other colleagues in the industry and clients to participate in honest, open conversations filled with authenticity, nuance, and depth. To help you manage the schedule of your discussion, you may utilize Twitter automation tools, so your followers will know when you’ll be on Twitter air.
- Twitter Spaces Are Highly Accessible And Discoverable.
Any accounts who follow you will see that you have a live discussion on your Twitter space by just looking at their feed. They will see your account enclosed in a purple sphere, and from there, they can join in the fun. Also, using a customized hashtag can make you searchable on the platform and make your campaign highly visible.
- Launch Meaningful Conversations To Spark Audience Interest
Brands can invite industry experts related to the niche of their product to talk about trends and vital topics that could promote product knowledge and uplift the brand’s image. Allowing experts to amplify the value of your brand through meaningful discussions could be instrumental in positioning your brand as the leader in its field.
- To Get Timely Feedback
Consider Twitter Spaces as a survey form reimagined. But unlike survey forms that take time to collect and tally, you can get real-time feedback on Twitter Spaces. The inputs from customers can flow continually, and they can be as straightforward as they can about the product so you can improve it.
Each space can have as many as ten speakers, two hosts, and as many participants and listeners as possible. As the moderator, you can manage people’s roles in the space and even exclude those creating negativity and chaos in the room.
- You Can Repurpose The Discussion
A transcript of your discussion will be saved on the app for 30 days, and anything relevant and post-worthy can be filtered and repurposed as content. The forum is a wealth of information that will give you a month’s worth of content for your social media handles.
Final Words
Twitter Spaces allow you to create a loyal community that will not just patronize your brand but can help thrust your brand upward through their contribution of valuable feedback, suggestions, and unbiased opinions. Even criticisms will not be filtered and will be appreciated as long as they are aired respectfully.