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Video Marketing Trends in 2023

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Are you exploiting video marketing for your business?

In the realm of digital marketing, video is king and it also has the highest reach of social media posts across almost all channels, eliciting three times the engagement of text-based social posts. 

Video also represents almost 80% of all online traffic.

Curating a video marketing strategy is highly recommended for your business success. 

Consider:

∙      3.1 billion people view videos online every day.

∙      The average person watches more than 2.5 hours of video content daily.

∙      More than 85% of marketers include video in their marketing strategy – for lead generation among other benefits – and most of these use live streams.

∙      More than half of all businesses have video content on their website landing pages.

Video is a powerful way for brands to increase consumer knowledge of their goods and services. For example, product demonstration videos are the leading type of video advertising used for B2B purposes.

Some Benefits of Video Marketing

There are myriad benefits for your business to enjoy when you implement an effective video marketing strategy.

Video marketing helps you to:

∙      Increase website traffic

∙      Increase the amount of time users spend on your website/social media profile

∙      Improve understanding of your product/service

∙      Generate leads

∙      Increase conversions

∙      Convey your brand identity

∙      Increase brand awareness

∙      Generate better ROI

∙      Reduce customer support calls/messages

Current Video Marketing Trends

1.Mobile Optimisation: Most online searches use smartphones or other mobile devices. As such, understanding the types of devices your target audiences use to stream video is critical. As well as smartphones (both Android and Apple), you need to consider the optimization of your videos for streaming via PCs, Laptops, Tablets, Smart TVs, and even Gaming Consoles.

    2. Online Video Types (in order of popularity): music videos; meme/viral/comedy videos; how-to and tutorials; live streams; educational content; product reviews; gaming; sports highlights; influencer videos and Vlogs.

    Trending content ideas for you to consider include:

    ∙      Product demonstration videos

    ∙      Client/customer testimonial videos

    ∙      Product showcase clips (30 seconds or less – these are easy to consume and suit the limited attention spans of most scrollers)

    ∙      Client or partner Q&A sessions

    ∙      Whiteboard videos

    ∙      Livestreams 

    ∙      Virtual events

    ∙ User-generated video content

    ∙      Influencer videos

    ∙      Training and educational videos (often used in-house)

    ∙      Advertising videos and commercials

    ∙      Interactive Augmented Reality (AR) videos (e.g. virtually “try on” lipstick, hair dye, clothing, furniture placement, etc.)

    ∙      Shoppable videos

    3. Video Marketing Channels: YouTube by far holds the biggest market share for video marketing, but others should also be considered. You can’t afford to ignore social media. These include (depending on your business, brand, and target audience) LinkedIn Video (for B2B), Facebook Video, Instagram Video, Instagram TV, and TikTok, as well as potentially webinars, Facebook Live, Snapchat Video, VR, and more.

    Why Invest in Video Marketing Now?

    Creating and sharing video content as part of your overall digital marketing strategy has never been easier, more affordable, or more important. 

    Consumers don’t just appreciate, but actively seek out video content from the brands they prefer to better understand products and services. Viewing brand videos has a powerful influence on buyer behaviour.

    The question should be, WHY NOT invest in video marketing for your business?

    The best quality videos, whether for training, advertising, promotional, or other purposes, will be achieved when you partner with a fantastic video production company near you for, for example, video marketing in Orange County. These professionals are experts in their industry, and they work with clients across an array of sectors for everything from corporate to commercial videos for B2B and B2C purposes. 

    Do a little research and find a video production company that offers the services you need, understands your business and can offer ideas, and has the creativity, innovation, techniques and equipment required to support your vision and feels like a good fit for you and your business.

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